Marketing Manager - B2B events

JR United Kingdom; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a forward-thinking company as a B2B Events Marketing Manager in London, where you'll lead marketing efforts for decarbonisation and sustainability conferences. This dynamic role involves creating and executing marketing strategies, managing campaigns, and analyzing performance to drive growth. Collaborate with a diverse team, implement innovative marketing techniques, and engage with key media partners to enhance event visibility. If you're passionate about marketing and eager to make an impact in a growing industry, this opportunity is perfect for you.

Qualifications

• Minimum of one year of experience in a similar B2B events marketing role.
• Proven ability to plan and execute successful marketing campaigns.

Responsibilities

• Devise and execute comprehensive marketing plans for assigned events.
• Monitor campaign performance and implement necessary adjustments.
• Produce compelling marketing copy for various channels.

Skills

B2B Marketing

Campaign Management

Copywriting

Analytical Skills

Social Media Marketing

Tools

Active Campaign

HubSpot

Job description

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We are looking for a B2B Events Marketing Manager to join our friendly, diverse, and growing team based in London.

You will have responsibility for marketing a portfolio of decarbonisation and sustainability conferences. You will create and execute marketing plans and strategies to create leads for sales teams and drive online bookings.

The role covers all aspects of end-to-end campaign management including strategy, reporting and analysis, project management, marketing planning and execution.

Key Responsibilities:

• Devise and execute comprehensive marketing plans to achieve growth targets for assigned events
• Collaborate with the Marketing Executive to ensure timely execution of marketing campaigns
• Closely monitor campaign performance and implement necessary adjustments
• Oversee all marketing activities to ensure timely completion
• Develop and implement effective paid and organic social media marketing strategies
• Identify audience gaps and create data research strategies to address them
• Build targeted data selections for marketing campaigns
• Analyse weekly reports to identify growth opportunities and potential issues
• Stay informed about market trends and audience preferences
• Produce compelling, benefit-driven marketing copy for various channels (email, brochures, website, social media)
• Execute email campaigns using marketing automation tools
• Monitor and optimize website performance
• Establish strategic partnerships with key media partners and associations

Qualifications:

• Minimum of one year of experience in a similar B2B events marketing role
• Excellent copywriting and analytical skills, with a proven ability to plan and execute successful marketing campaigns
• Experience in campaign management and driving paid delegate attendance
• Proficiency in CRM platforms such as Active Campaign or HubSpot

To Apply:

If you have a passion for marketing and the skills outlined above, we encourage you to apply for this exciting role.