Marketing Manager (App Monetization)

Aquent; London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Aquent is seeking a Marketing Manager to lead the Audience Network brand globally. This role involves planning and executing marketing strategies, managing social media, and collaborating with various teams to ensure effective brand presence and campaign success. Ideal candidates will have over 7 years of experience in partnerships marketing, with a strong focus on brand strategy and a metrics-driven marketing approach. If you're ready to drive impactful marketing initiatives in a dynamic environment, apply today!

Qualifications

• Minimum 7 years of relevant experience.
• Proven success in executing marketing strategies and campaigns.
• Strong project management and communication skills.

Responsibilities

• Lead and execute marketing strategy for Audience Network.
• Manage social channels and client events.
• Develop and deploy marketing materials in partnership with cross-functional teams.

Skills

Communication

Project Management

Analytical Skills

Education

BA/BS degree or higher

Job description

The Audience Network team at the client works with high-potential mobile app and game developers, helping them scale their businesses sustainably. Our mission is to bring the client’s highly targeted, quality ads to millions of developers worldwide

Our client is looking for a Marketing Manager to join the team to lead the Audience Network brand globally in-market. The Marketing Manager will work cross-functionally to plan and execute a rebranding and go-to-marketstrategy, including ideation, content creation and curation, event strategy, programme launches, and measurement

Responsibilities

Lead and execute the marketing strategy for Audience Network, aligned with product and business goals

Ensure a positive brand presence and recall for Audience Network globally

Develop and deploy content and marketing materials (articles, presentations, playbooks) in partnership and alignment with cross-functional teams, securing approvals where needed

Create and execute client Audience Network’s owned/sponsored events (and co-owned events with key partners) in close collaboration with the Global Commercial and Partnerships teams and agencies

Drive, oversee, and manage strategic and logistical planning for events, conferences, and key industry moments

Adapt projects and deliverables quickly to product changes and limitations, communicating these strategically to stakeholders

Partner with various third parties to execute the marketing strategy

Identify effectiveness and impact of current marketing initiatives through tracking and analysis

Manage social channels such as LinkedIn, Facebook, Instagram, X (Twitter), blog, etc

Minimum Qualifications

Minimum 7 years of relevant experience

Strong virtual presence, excellent written and verbal communication skills, and high attention to detail

Strong project management, multitasking, and decision-making skills

Proven success in executing marketing strategies and campaigns

Metrics-driven marketing approach combined with creativity

Demonstrated ability to collaborate with third parties and cross-functional teams (Commercial, Product, Legal, etc) and lead complex projects

Excellent communication and presentation skills at all organisational levels

BA/BS degree or higher

Preferred Qualifications

Demonstrated experience and expertise in digital marketing

Experience in marketing strategy, GTM messaging, and collateral design

Mobile gaming/AdTech industry experience

Performance marketing and/or brand advertising experience

Strong analytical skills with the ability to tell a compelling story using data

Day-to-Day Activities

Part of the Monetization Partnership Marketing Team, responsible for go-to-market strategies for app monetization products

Comfortable building and leading brand strategy

Able to develop content and positioning; while under the marketing organisation, the key day-to-day contacts are product marketing and product engineering for building content resources

Skilled in building strategy and executing messaging strategy through to completion

Work closely with business and product teams to understand the solution

Draft own marketing strategy

Build brand strategy, reskinning existing work

Develop external marketing communications

Create content for social media and events

Non-Negotiables

7+ years of experience in partnerships marketing or B2B marketing and brand strategy development

Content development to support marketing needs

Cross-functional collaboration and stakeholder management experience (worked with product and engineering teams)

Ability to connect engineering language with business language — strong technical writing skills

*This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually.Thank you for taking the time to apply.

Client Description

Our Client is the largest social media company in the world. They have substantial B2B and B2C advertising and media platforms, as well as a nonprofit initiative. With the mission of bringing people together, they now boast over 2 billion users, and are rapidly developing as they influence the world around us.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.