Marketing Manager, APAC

JBT Corporation; Greater Manchester; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the marketing sector is looking for a Manager Marketing to develop and implement effective marketing strategies. The successful candidate will collaborate with international stakeholders and manage marketing campaigns while analyzing customer insights and market opportunities. This role requires strong communication skills, a proactive approach, and significant experience in B2B marketing.

Qualifications

• 5 - 7 years of experience with international marketing, product marketing in a B2B organization.
• Experience with and comfort working in multi-cultural, multi-discipline organizations is an advantage.
• Ability to manage multiple projects/tasks of varying complexities.

Responsibilities

• Produce marketing plans based on customer and market insights.
• Plan and execute marketing campaigns across the industry.
• Measure and evaluate the effectiveness of marketing activities.

Skills

Communication

Analytical skills

Project Management

Marketing Strategy

Relationship Building

Education

Bachelor and/or master's degree in marketing or Business Administration

Tools

Marketing Automation Tools

Digital Marketing Tools

Job description

Overview ...

The Manager Marketing (MM) is responsible for planning, developing, organize and implementing marketing strategies, initiatives, and tactical programs for through a customer focused approach which will optimize JBT Marel’s business opportunities. The MM will interact with a broad level of internal and external stakeholders and the job requires direct customer communication, and a team-focused approach. Strong business and customer understanding are essential. The role requires the ability to clearly communicate (verbally and in writing) marketing plans, along with strong/deep knowledge of industry, the target market, market/customer expectations. The MM will take part in developing and manage a portfolio of on-market and new products from a Marketing perspective. Develop global tactics for contending with the opportunities and threats in the assigned focus markets to ensure increased market share for all JBTMarels products. Additionally, identify, evaluate, justify and recommend new opportunities in the market based on customer and market insights.

The Opportunity ...

• Produce a strategically embedded marketing plan with an emphasis on customer and market insights
• Responsible for all Marketing in in close collaboration with colleagues in the Global Marketing organization
• Responsible for the planning and execution of stand out and effective (digital) marketing campaigns across the industry developed based on a thorough market understanding
• Create strategically embedded prioritization for event/exhibition participation
• Responsible for the quality and clarity of the positioning, messaging, storytelling, collateral, online content and sales enablement materials for the
• Responsible for driving digital marketing and lead management activities
• Acquire thorough knowledge of your customers; how they buy and their buying criteria, and competitors in focus markets to differentiate Marel in the market
• Activity and budget planning in collaboration with EVP and SMD of . Work as a trusted partner to the EVP and SMD to carry out strategically embedded work aligned with global marketing organization
• Develop and execute internal communication for new products to all stakeholders
• Advance and maintain meaningful commercial tools that the support the selling process
• Plan the launch of new products and releases and manage the cross-functional implementation of the plan
• Measure and evaluate impact and effectiveness of marketing activities

Why work at JBT ...

• Excellent tactical and analytical skills
• Strong communicator; internally as well as externally and excellent interpersonal skills
• Reliable and proactive marketing partner for key stakeholders
• Ability to work with multiple stakeholders in an international diverse environment
• Ability to multitask, set and manage expectations while identifying opportunities to drive efficiencies
• Ability to build solid relationships with colleagues and other stakeholders by fostering teamwork, partnership and collaboration both in a virtual or face-to-face environment
• A team player with a positive attitude, willing to get involved in the wider activities of the customer solution marketing team and the company as well as support colleagues
• Highly motivated and self-starter approach
• Ability to influence and drive integration of marketing strategy into operational program and planning
• Ability to effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure - project management experience
• Ability to demonstrate composure and self-confidence in difficult situations
• Bachelor and/or master’s degree in marketing, Business Administration or other relevant discipline
• 5 – 7 years’ experience with international marketing, product marketing in a B2B organization
• Experience with marketing automation and digital marketing tools is an advantage
• Experience with and comfort working in multi-cultural, multi-discipline organization is an advantage
• Experience with working in a matrix organization is an advantage