Marketing Manager (AO/Quals)

AAT; London; Hybrid; GBP 49,000 - 53,000; Full time

Job summary

AAT is seeking a Marketing Manager to lead integrated marketing strategies that drive customer acquisition and engagement. This role involves crafting data-driven campaigns and collaborating with teams to enhance brand presence. The position offers hybrid working and a supportive environment.

Benefits

Hybrid working

25 days annual leave

Great pension scheme

Health cash plan

Enhanced maternity leave

Regular wellbeing initiatives

Cycle2Work scheme

Qualifications

• Proven experience in campaign management and agency management.
• Strong knowledge of marketing strategy and content distribution.

Responsibilities

• Develop and implement marketing strategies aligned with business goals.
• Plan and optimize multichannel marketing campaigns.
• Analyze marketing performance data for insights.

Skills

Marketing Strategy

Digital Channels

Analytics

Stakeholder Management

Leadership

Budget Management

Tools

HubSpot

Microsoft Dynamics

Power BI

Job description

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credit_card Salary £49,993 - £52,624 per annum, based on experience

work_outline Basis Full Time

Job profile for Marketing Manager (AO/Quals)

Marketing Manager (AO/Quals)

location_on London 28/05/2025 Marketing Manager (AO/Quals) Apply online

The job requirements are detailed below. Where applicable the skills, qualifications and memberships required for this job have also been included.

Job details

Salary £49,993 - £52,624 per annum, based on experience Contractual hours 35 Basis Full Time Job category/type Marketing and communications Date posted 13/05/2025 Job reference REC006421 Attachments attachment Marketing Manager JD (2).pdf

Job description

At AAT it’s our mission to make it possible for more people to experience the opportunities a career in finance brings, through our accessible qualifications and supportive community.

We are the UK’s leading qualification and professional membership body for vocational accountants. We pride ourselves on providing practical qualifications that meet the needs of both employers and employees, as well as products and services to support our members and customers throughout their careers.

Term: Fixed Term Contract (12 months)

Location: We have hybrid working in place, with 1-2 days per week, in our office in Canary Wharf.

What exactly will you be doing?

As a Marketing Manager, you will play a key role in developing and executing integrated marketing strategies that drive customer acquisition, retention, and commercial growth for AAT’s products and services. You will craft data-driven campaigns that resonate with AAT’s audiences, leveraging digital and traditional marketing channels to maximise brand engagement. Working collaboratively with internal teams and external agencies, you will lead initiatives that enhance AAT’s presence in the market and strengthen customer relationships.

Major objectives

Your major objectives will include:

• Develop and implement marketing strategies that align with AAT’s overall business goals.
• Plan, manage, and optimise multichannel marketing campaigns to drive brand awareness and engagement.
• Oversee go-to-market plans for new products, ensuring successful launches with measurable KPIs.
• Manage relationships with agencies and suppliers to develop quality content and campaigns.
• Analyse marketing performance data, providing insights and optimisations to enhance ROI.
• Collaborate with internal teams to ensure brand consistency and customer-focused messaging.
• Monitor market trends and competitor strategies, identifying opportunities for differentiation.

What are we looking for?

• Strong knowledge of marketing strategy, digital channels, and content distribution.
• Proven experience in campaign management and briefing/managing agencies.
• Expertise in analytics and data-driven decision-making using platforms such as HubSpot, Microsoft Dynamics, and Power BI.
• Excellent stakeholder management and leadership skills to guide junior marketing team members.
• Ability to craft compelling messaging and ensure alignment with AAT’s brand identity.
• Proficiency in managing budgets and optimising marketing spend for maximum impact.
• A proactive approach with a focus on continuous improvement and innovation.

Join our dynamic marketing team and help shape AAT’s presence in the industry. If you are passionate about strategic marketing and delivering impactful campaigns, we want to hear from you!

What are the benefits?

At AAT we believe in treating our staff well and this is reflected in our wide-ranging benefits, which include:

• Hybrid working (1-2 days per week in our London office) and opportunities for further flexible working.
• 25 days’ annual leave, increasing one day per year up to a maximum of 30 days plus bank holidays.
• Great pension scheme, life assurance and critical illness cover.
• Health cash plan.
• Enhanced maternity and shared parental leave contributions of up to 6 months’ full pay depending on the length of service.
• Regular wellbeing initiatives.
• Cycle2Work scheme and much more.

Closing Date: The planned closing date for this role is 28 May 2025 at 17.00, however, we reserve the right to close the role earlier than planned.

It’s an exciting time to join AAT and we would love you to join us on our journey. In 2023 we achieved one-star company status in theBest Companies survey and we have recently launchedour strategy to 2030 .

We are committed to being an inclusive and welcoming place to work. We encourage applications from diverse candidates and make recruitment decisions based on skill and experience. We have a Diversity and Inclusion (D&I) Champions group, which leads on our D&I strategy and organise events to celebrate and raise awareness. We are a disability-confident committed employer and have signed up to the Race at Work Charter. We have also signed up for the Women in Finance Charter and in 2022 we exceeded our target for appointing females into senior positions.

Come and help us to make AAT an even better place to work!

Interested?

To apply please upload a copy of your CV and fill your application online.

Marketing Manager (AO/Quals) Apply online