Marketing Manager (AO/Quals)

Association of Accounting Technicians; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading vocational accounting organization in London is seeking a Marketing Manager to develop and execute integrated marketing strategies aimed at driving customer acquisition and retention. This role involves crafting data-driven campaigns, managing marketing channels, and enhancing brand engagement. The ideal candidate has strong marketing knowledge, campaign management experience, and a proactive approach. The organization offers competitive benefits, including hybrid working and generous leave policies.

Benefits

Hybrid working

25 days’ annual leave

Pension scheme

Health cash plan

Wellbeing initiatives

Cycle2Work scheme

Qualifications

• Strong knowledge of marketing strategy and content distribution.
• Proven experience in managing marketing campaigns.
• Expertise in analytics and data-driven decision-making.

Responsibilities

• Develop and implement marketing strategies that align with business goals.
• Plan and optimize multichannel marketing campaigns.
• Manage relationships with agencies and suppliers.

Skills

Marketing strategy

Campaign management

Analytics

Stakeholder management

Digital channels

Content distribution

Tools

HubSpot

Microsoft Dynamics

Power BI

Job description

At AAT it’s our mission to make it possible for more people to experience the opportunities a career in finance brings, through our accessible qualifications and supportive community.

We are the UK’s leading qualification and professional membership body for vocational accountants. We pride ourselves on providing practical qualifications that meet the needs of both employers and employees, as well as products and services to support our members and customers throughout their careers.

Term: Permanent

Location: We have hybrid working in place, with 1-2 days per week, in our office in Canary Wharf.

What exactly will you be doing?

As a Marketing Manager, you will play a key role in developing and executing integrated marketing strategies that drive customer acquisition, retention, and commercial growth for AAT’s products and services. You will craft data-driven campaigns that resonate with AAT’s audiences, leveraging digital and traditional marketing channels to maximise brand engagement. Working collaboratively with internal teams and external agencies, you will lead initiatives that enhance AAT’s presence in the market and strengthen customer relationships.

Major objectives

Your major objectives will include:

• Develop and implement marketing strategies that align with AAT’s overall business goals.
• Plan, manage, and optimise multichannel marketing campaigns to drive brand awareness, student acquisition and engagement.
• Oversee go-to-market plans for new products, ensuring successful launches with measurable KPIs.
• Manage relationships with agencies and suppliers to develop quality content and campaigns.
• Analyse marketing performance data, providing insights and optimisations to enhance ROI.
• Collaborate with internal teams to ensure brand consistency and customer-focused messaging.
• Monitor market trends and competitor strategies, identifying opportunities for differentiation.

What are we looking for?

• Strong knowledge of marketing strategy, digital channels, and content distribution.
• Proven experience in campaign management and briefing/managing agencies.
• Expertise in analytics and data-driven decision-making using platforms such as HubSpot, Microsoft Dynamics, and Power BI.
• Excellent stakeholder management and leadership skills to guide junior marketing team members.
• Ability to craft compelling messaging and ensure alignment with AAT’s brand identity.
• Proficiency in managing budgets and optimising marketing spend for maximum impact.
• A proactive approach with a focus on continuous improvement and innovation.

Join our dynamic marketing team and help shape AAT’s presence in the industry. If you are passionate about strategic marketing and delivering impactful campaigns, we want to hear from you!

What are the benefits?

At AAT we believe in treating our staff well and this is reflected in our wide-ranging benefits, which include:

• Hybrid working (1-2 days per week in our London office) and opportunities for further flexible working.
• 25 days’ annual leave, increasing one day per year up to a maximum of 30 days plus bank holidays.
• Great pension scheme, life assurance and critical illness cover.
• Health cash plan.
• Enhanced maternity and shared parental leave contributions of up to 6 months’ full pay depending on the length of service.
• Regular wellbeing initiatives.
• Cycle2Work scheme and much more.

Closing Date: The planned closing date for this role is 21 September 2025 at 17.00, however, we reserve the right to close the role earlier than planned.

It’s an exciting time to join AAT and we would love you to join us on our journey. In 2023 we achieved one-star company status in the Best Companies survey and we have recently launched our strategy to 2030.

We are committed to being an inclusive and welcoming place to work. We encourage applications from diverse candidates and make recruitment decisions based on skill and experience. We have a Diversity and Inclusion (D&I) Champions group, which leads on our D&I strategy and organise events to celebrate and raise awareness. We are a disability-confident committed employer and have signed up to the Race at Work Charter. We have also signed up for the Women in Finance Charter and in 2022 we exceeded our target for appointing females into senior positions.

Come and help us to make AAT an even better place to work!