Marketing Manager (AFH)

Costa Coffee; Loudwater; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global coffee brand in Loudwater is seeking an Away From Home Customer & Channel Marketing Manager to develop marketing tools for diverse channels. In this role, you'll translate brand strategies into actionable plans, create storytelling assets, and connect with sales teams. This position requires 7+ years of experience in marketing with a strong focus on B2B segments. You'll enjoy perks such as a share ownership plan and flexible working arrangements.

Benefits

Share ownership in Coca-Cola

Annual discretionary bonus

Smart pension plan

Financial support fund

50% discount in Costa stores

Private medical cover

Qualifications

• 7+ years' experience in customer/channel marketing.
• Expertise in AFH segments.
• Ability to translate strategy into practical tools.

Responsibilities

• Translate brand strategy into actionable marketing toolkits.
• Create customer storytelling tools and bundling frameworks.
• Equip sales teams with brand storytelling assets.

Skills

B2B/B2B2C channel marketing

Storytelling skills

Cross-cultural fluency

Commercial acumen

Job description

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Away From Home Customer & Channel Marketing Manager

At Costa Coffee, we're on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we're creating meaningful coffee moments, powered by innovation and driven by purpose.

As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we're in over 50 countries and counting. Whether it's served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment.

Our teams truly make a difference. Whether it's pioneering new tech for the perfect pour, launching award-winning campaigns, developing exciting new menu items, or supporting our people to grow - together, we stir up success.

As an Away From Home Customer & Channel Marketing Manager, you'll play a crucial role in shaping how Costa Coffee shows up across diverse AFH segments, from Workplace to Travel & Leisure and more. Sitting within the Global Marketing Centre of Excellence, you'll lead the development of globally scalable marketing execution frameworks and brand toolkits that empower our markets and bottlers to deliver consistent, impactful brand experiences.

This role is about creating strategic marketing enablers like campaign toolkits, F&B strategies, and storytelling decks that elevate Costa's presence at every customer touchpoint in B2B and B2B2C channels.

What you'll do

Being an Away From Home Customer & Channel Marketing Manager is about so much more than bringing our coffee to the world. It's your chance to stir up real success - which means you'll be:

• Translating brand strategy into actionable marketing toolkits tailored to AFH segments
• Creating customer storytelling tools and bundling frameworks for regional teams and bottlers
• Equipping sales teams with modular training decks and brand storytelling assets
• Acting as a global local connector to ensure tools are flexible and locally relevant
• Driving adoption and consistency of execution across markets through collaboration and feedback

Who you are

It's your unique ingredients we're interested in:

• An expert in B2B/B2B2C channel marketing with deep knowledge of AFH segments
• A visionary who can turn strategy into practical, market-ready tools
• A communicator with exceptional storytelling skills and cross-cultural fluency
• A collaborator who thrives in ambiguity and brings commercial acumen to the table
• A global thinker with 7+ years' experience in customer/channel marketing across diverse markets

So, why Costa?

We didn't become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity, with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:

• Own a piece of Costa's success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
• Annual discretionary bonus scheme, based on business results and individual contribution
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
• 50% discount in all Costa-owned stores, and 25% off in other participating stores
• Private medical cover thanks to our Private Healthcare scheme

And that's not all. Explore even more of our perks here: https://bit.ly/costaperks

We believe in living life with heart - and that starts with our people.

By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment, one that embraces the unique blend of experiences, identities, and perspectives each person brings. This rich diversity strengthens our teams and reflects the spirit of our global brand.