Marketing Manager - 7 months FTC

Armstrong Lloyd; Basingstoke; Remote; GBP 30,000 - 50,000; Part time

Job summary

A cybersecurity solutions company is seeking a part-time Marketing Manager for a 7-month maternity cover. The role involves executing multi-channel marketing campaigns, developing lead generation strategies, and managing partner marketing initiatives. Ideal candidates will have a strong background in B2B marketing, expertise in lead generation, and experience with marketing automation tools. Remote work is available for the right candidate.

Benefits

Established marketing strategy

Agency support for campaign execution

Autonomy in the role

Handover period for smooth transition

Qualifications

• Proven experience developing and executing lead generation strategies.
• Strong background in B2B Marketing, especially in cybersecurity or tech.
• Detail-oriented with strong organisational skills.

Responsibilities

• Execute multi-channel marketing campaigns with performance monitoring.
• Develop and execute lead generation strategies for direct sales and channel partners.
• Translate technical cybersecurity benefits into business value propositions.

Skills

Lead Generation campaign execution

B2B Marketing

Data-driven decision making

Content creation for C suite audiences

Project management

Tools

Salesforce

Active Campaign

LinkedIn advertising platform

Job description

Part Time 3 days per week, 7-month fixed term contract to start in mid/late September, to cover maternity leave. They are looking for someone who can commit until the end of March 2026.

My client is a well-established cybersecurity business specialising in security solutions for mid-sized enterprises. They require someone with strong Lead Generation campaign execution skills from a B2B environment, who can follow the prepared strategy and can work autonomously.

Location: Remote/Basingstoke, England (Remote working available for the right candidate)

THE MARKETING MANAGER'S ROLE RESPONSIBILITIES WILL INCLUDE:

• Execute multi-channel marketing campaigns across established channels with performance monitoring and data-driven optimisations
• Develop and execute lead generation strategies for both direct sales and via channel partners (resellers) using data/metrics to drive results
• Manage partner marketing initiatives and relationships within IT/reseller channel environment, creating partner collateral and sales enablement materials
• Focus on content creation and lead generation activities, writing executive-level communications for C suite audiences
• Translate technical cybersecurity benefits into business value propositions for non-technical senior stakeholders
• Project manage external agency relationships and oversee production of major content pieces
• Utilise marketing automation and work within Salesforce ecosystem for lead management
• Create sales enablement materials for internal teams and develop partner-facing sales collateral

THE IDEAL MARKETING MANAGER WILL HAVE:

• Proven experience developing and executing lead generation strategies for both direct sales and via channel partners (resellers)
• Strong background in B2B Marketing cyber, tech or channel experience would be a bonus
• Experience with marketing automation platforms (Active Campaign preferred)
• Strong ability to use data/metrics to drive marketing results and decision-making
• LinkedIn advertising platform expertise and campaign optimisation skills
• Agency management and project coordination experience with technical understanding
• Detail-oriented with strong organisational skills and comfortable working independently

WHY JOIN THIS BUSINESS AS THEIR MARKETING MANAGER?

• Established Strategy: Step into a role with clear direction - the marketing strategy is already in place, you'll be executing and optimising proven approaches
• Agency Support: You'll have the backing of established agency relationships to help deliver on objectives
• Growing Sector: Work in the exciting and rapidly evolving cybersecurity industry protecting mid-sized enterprises
• Autonomy & Impact: While following established plans, you'll have the freedom to be reactive to business needs and show initiative when required
• Handover Period: 2-week handover period to ensure smooth transition and set you up for success

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.