Marketing Manager (12 months FTC)- Global Business Marketing- Europe

TN United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job description

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Marketing Manager (12 months FTC) - Global Business Marketing - Europe, London

Client: TikTok

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 337e6a595f9c

Job Views: 3

Posted: 18.04.2025

Expiry Date: 02.06.2025

Job Description:

The EUI Global Business Marketing (GBM) team exists to champion TikTok amongst brands and businesses across Europe. Through high impact multi-channel marketing campaigns — spanning events, social, email, web, education, industry relations, media and more — we demonstrate how TikTok can deliver business outcomes for the world's top role sits within the Integrated Marketing Communications (IMC) team, which spans Events, MarComms, Education and Industry Relations. Reporting to the Marketing Communications lead, the Marketing Manager FTC will be responsible for managing multi-channel B2B marketing campaigns. Join our team and play a key role in crafting and executing world-class business marketing campaigns. Please note, this is a 12 month Fixed Term Contract (FTC) role.

Responsibilities:

1. You have a strong understanding of business to business (B2B) marketing, the advertising industry, and the tools and channels available to you to build effective marketing campaigns (social, email, web, media).
2. You will support the Marketing Communications Lead in the development and execution of multi-channel B2B Marketing Campaigns to drive engagement and conversion of advertisers across our platform.
3. You have excellent Project Management skills, keeping project documentation up to date, keeping stakeholders informed, reviewing data and reporting on the data.
4. You're a self-starter with a knack for managing projects independently and meeting deadlines in a dynamic environment.
5. Experience working across cross-functional teams - Marketing, Sales, PR, Legal.
6. Can brief and coordinate the creation of long-form written and video content with an agency.
7. You have a strong knowledge of the digital media landscape and are always staying current on what's trending on TikTok and in social media marketing.

Minimum Qualifications:

1. Experience managing complex multi-channel campaigns at a global agency or in-house.
2. Strong project management experience and experience in managing B2B campaigns and creating B2B content.
3. A track record of collaborating effectively with stakeholders across an organisation.
4. Excellent communication skills, both written and verbal - bonus points if you have writing samples you can share.
5. Excellent time management and organisation skills.

Preferred Qualifications:

1. Experience ideating and creating social media content including TikToks and LinkedIn posts.
2. Experience supporting and developing junior team members.
3. Some experience of B2B media publishers and experience partnering with them on paid media placements, including articles, podcasts, video content and more.