Marketing Manager

Woodward Recruitment; Wolverhampton; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Company car

Job summary

Woodward Recruitment is seeking an experienced Marketing Manager to join a leading manufacturer of Building Products, working across Waterproofing, Structural Strengthening, Resin & Cementitious Flooring and Underground Construction categories.

Reporting to the Head of Marketing and collaborating with Category and Sales Managers, you will plan and deliver multi-channel campaigns, including exhibitions, PR, digital, literature and training, for the UK and Ireland.

Qualifications

• 3+ years' marketing management experience.
• Experience in the Construction Products sector.
• Marketing Degree or CIM equivalent qualification.
• Proven responsibility for marketing planning, budgeting and campaign management.
• CRM experience desirable.
• Full clean driving licence – Company Car provided.

Responsibilities

• Plan and execute multi-channel campaigns across online and offline channels in the UK and Ireland.
• Collaborate with the UK marketing team, Category and Sales Managers and agency partners.
• Maintain consistency of a global brand for the local market and tailor communications to Specifiers, Distributors, Installers and End Users.
• Organise exhibitions, events, PR & advertising, website, social media, SEO, literature and training.

Skills

Marketing management

Construction products

CRM experience

Budgeting

Communication skills

Education

Marketing degree or CIM

Tools

CRM systems

Job description

Excellent opportunity for an experienced Marketing Manager to join a leading manufacturer of Building Products, within their Waterproofing, Structural Strengthening, Resin & Cementitious Flooring and Underground Construction categories team.

Reporting to the Head of Marketing and working alongside Category and Sales Managers, you will contribute to Marketing strategies and plans, delivering multi-channel campaigns aligned to business objectives across products for the installation of the above materials lines.

As Marketing Manager, you will also work closely with another Marketing Manager on these product lines to drive these growth areas of the portfolio together.

Collaborating closely with the UK marketing team and agency partners, you will plan and execute marketing-led campaigns across online and offline channels, for the UK and Ireland, including but not limited to exhibitions and events, PR & advertising, website, social media, SEO, technical and promotional literature, in-store presence, customer support, customer training and trade associations.

You will maintain the consistency of a global brand for the local market, with communications across a wide range of construction sectors tailored to audiences including Specifiers, Distributors, Installers and End Users.

An excellent communicator and creative thinker with analytical skills, you will bring a modern approach to an established and evolving marketing team.

Essential Requirements for the Marketing Manager:

• 3+ year's marketing management experience.
• Experience in the Construction Products sector.
• Marketing Degree or CIM equivalent qualification.
• Proven responsibility for marketing planning, budgeting and campaign management.
• Computer literacy including CRM desirable.
• Full clean driving licence required - Company Car is provided.

This exciting and varied role is based with the friendly and dynamic marketing team in the company's premises near Wolverhampton where free parking is provided.

There will be occasional overnight stays for hospitality events and exhibitions.

As well as the advertised salary range (dependent on experience) there is a bonus of up to £5K pro rata.