Marketing Manager

Accolade Wines; Weybridge; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead innovative campaigns that elevate brand presence and drive sales. This role offers the opportunity to work with a diverse team, develop creative marketing strategies, and manage brand communications across multiple channels. With a focus on collaboration and strategic thinking, you will play a pivotal role in enhancing consumer experiences and ensuring brand consistency. Join a company that values creativity and teamwork, and enjoy a rewarding work environment with unique benefits, including flexible working arrangements and a wine allowance.

Benefits

Wine allowance

Flexible working (2-3 days from home)

Paid Parental Leave

Fast Friday finishes

Loyalty Leave

Anniversary day off

Go Beyond Day

Online learning library access

Employee Assistance Program

Exclusive employee discounts

Qualifications

• 5-7 years of marketing experience, preferably in FMCG or beverage.
• Strong leadership skills with experience managing teams.

Responsibilities

• Develop and implement marketing strategies to drive brand growth.
• Manage and optimize digital marketing activities.

Skills

Marketing Strategy

Digital Marketing

Brand Management

Leadership

Analytical Skills

Budget Management

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Job description

About us

At Accolade Wines, our purpose is to enrich everyday moments through our amazing wine brands.

As one of the world’s leading wine companies, our award-winning portfolio includes loved brands such as Hardys, Grant Burge, St Hallett, Petaluma, Croser, Banrock Station, Mud House, Jam Shed, Tatachilla, Brookland Valley and many more.

The driving force behind our business is our people, their expertise, their passion and their professionalism. With over 1,400 dedicated employees in Australia, the UK, Europe, Asia, South Africa, New Zealand and North and South America, it is our teamwork that sets us apart.

About the role

The Marketing Managerwill be responsible for developing and executing marketing strategies that increase brand awareness, drive sales, and elevate the consumer experience for our wine brands. You will work closely with the marketing team, sales, and external agencies to develop and implement campaigns, manage brand communications, and enhance our presence across key markets. This role requires creativity, strategic thinking, and excellent project management skills.

Key responsibilities include:

• Marketing Strategy & Campaigns: Develop and implement comprehensive marketing strategies that drive brand growth, engagement, and sales. Plan and execute integrated marketing campaigns, from concept to completion, across multiple channels including digital, social, events, and retail.
• Brand Management & Positioning: Oversee the strategic direction and management of key brands, ensuring consistency across all marketing touchpoints and a clear, compelling brand identity. Develop brand positioning and messaging that resonate with target consumers and differentiate our wines in a competitive market.
• NPD: Develop NPD across the brand portfolio to drive future brand growth and ensure relevance in market
• Integrated Campaign Development: Lead the creation, planning, and execution of integrated marketing campaigns across multiple channels (ATL. digital, social, events, PR, retail, etc.). Ensure campaigns are impactful, measurable, and contribute to overall brand growth and visibility.
• Digital Marketing: Manage and optimise digital marketing activities, including paid media campaigns, content creation, social media management, and email marketing. Ensure alignment of digital strategies with overall marketing objectives.
• Market & Consumer Insights: Use consumer insights, market research, and competitor analysis to guide marketing decisions, identify new opportunities, and adapt strategies to changing market conditions. Regularly report on market trends and provide actionable recommendations to senior leadership.
• Team Leadership & Development: Lead, mentor, and develop a team of marketing professionals, ensuring they are empowered to execute high-quality campaigns and drive innovation within the business. Foster a culture of creativity, collaboration, and continuous improvement.
• Campaign Performance: Track, analyse, and report on the performance of marketing campaigns. Use KPIs and metrics to evaluate success and make data-driven recommendations for improvements.
• Budget Management: Manage the marketing budget effectively, ensuring all activities are within financial constraints. Allocate resources efficiently and track ROI on campaigns.
• Cross-Functional Collaboration: Work closely with the sales, customer marketing, and product teams to ensure alignment of marketing strategies with business goals. Coordinate with external agencies, designers, and other partners to execute campaigns.

What you’ll bring:

• Experience: Minimum of 5-7 years of experience in marketing, preferably within the FMCG, beverage, or wine industry. Experience managing integrated marketing campaigns across digital and traditional channels is essential.
• Leadership Skills: Strong leadership experience with the ability to motivate and develop a team, drive performance, and create a collaborative work environment. Experience leading cross-functional teams is essential.
• Strategic & Creative Thinking: A blend of creative flair and strategic thinking, with the ability to innovate while aligning with business goals. A track record of developing and executing marketing strategies that have delivered measurable results.
• Digital Marketing Expertise: In-depth knowledge of digital marketing channels and tools, including social media, content marketing, SEO, and paid media. Experience with digital performance tracking and optimisation.
• Brand Management and NPD: Solid experience in brand management and positioning, with the ability to enhance and differentiate brands within a competitive industry. A clear understanding of consumer behaviour and how to influence purchasing decisions.
• Analytical Skills: Strong ability to analyse data and market insights to inform decisions. Proficiency in tools like Google Analytics, social media analytics, and market research reports.
• Budget Management: Extensive experience in managing marketing budgets, allocating resources effectively, and delivering ROI on marketing investments.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present to senior management and key stakeholders. Ability to develop engaging content and deliver compelling brand stories
  

What you can expect:

Accolade Wines will provide the ideal climate and a hand-picked rewards package for you to make a difference in our successful and growing business.

You will also have access to:

• Wine allowance and access to unique wine specials
• Flexible working (Up to 2-3 days working from home)
• Paid Parental Leave
• Start your weekend early with our Fast Friday finishes!
• Loyalty Leave
• Accolade Wines Anniversary day off
• Go Beyond Day - making a different in your local community
• Access to an extensive online learning library
• Employee Assistance Program
• Various exclusive employee discounts

Other Key Requirements

• Some business travel may be required from time to time
• Occasional out of hours work may be required

Want to find out more? Watch us in action here: https://www.youtube.com/watch?v=gRtn17Hgz8M

Sound like your kind of drop? Apply now.

At Accolade Wines we are dedicated to building a diverse, dynamic and inclusive culture.