Marketing Manager

Russell Publishing; Westerham; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A publishing company is seeking a Marketing Manager for a fixed-term contract to cover maternity leave. The role involves managing multi-channel marketing strategies, handling client marketing functions, and reporting on campaign performance. Candidates should have at least 2 years of marketing experience, strong digital marketing skills, and the ability to manage projects under tight deadlines. The position offers a hybrid working environment and a competitive salary of up to £40,000 per annum.

Benefits

Hybrid working (2 days in the office)

Pension contribution

Free car parking

Benefits platform with discounts

Christmas closure

Company events

Qualifications

• At least 2 years' experience at Marketing Manager level or equivalent.
• Experience in B2B media is desirable but not essential.
• Basic understanding of GDPR and advertising best practices.

Responsibilities

• Develop and implement a multi-channel digital and offline marketing strategy.
• Manage client marketing function including lead generation.
• Track and report campaign results identifying areas for improvement.

Skills

Digital marketing campaign management

Email marketing

Social media management

Data analysis

Team management

Tools

Microsoft Office

CRM Systems

Adobe Creative packages

Job description

Overview

We are recruiting a hands-on Marketing Manager to join our team on a fixed term basis to cover maternity leave. The Marketing Manager will be responsible for working across our B2B brands, which provide a variety of multimedia content including print and digital magazine, event, webinars, website and online profile, podcasts and videos. We are looking for a talented marketer with a track record of delivering highly integrated and optimised marketing campaigns on behalf of our clients to broaden awareness and increase reach whilst providing performance metrics and campaign analysis.

We are committed to ensuring everyone feels included, valued and appreciated and we offer a supportive, flexible working environment, amazing opportunities for personal and professional development.

Responsibilities

• Develop and implement a multi-channel digital and offline marketing strategy across the product suite to promote the brand.
• Readership and audience acquisition marketing.
• Full management of client/ product marketing function, including digital and lead generation acquisition for the brand.
• Act as brand champion, ensuring adoption of best practice, cross-promotion and knowledge of the industry over time.
• Track industry and marketing developments, reporting findings to all stakeholders.
• Track and report regularly on campaign results (print, digital, social, PPC/SEO, contras) identifying successes and areas for improvement.
• Inform and improve campaign performance through use of data and analytics.
• Manage and track agreed marketing spend for the brand.
• Support with the production of collateral including media planners, reports and surveys.
• Attend internal and external training and development events as required.

Benefits

• Hybrid working (2 days in the office).
• Pension contribution.
• Free car parking.
• Benefits platform with discounts, wellness and engagement tools.
• Christmas closure.
• Company events.

Qualifications

• Applicants should have at least 2 years' experience at Marketing Manager level or equivalent within a commercial environment, ideally with events experience and people management. B2B media experience desirable but not essential.
• B2B experience working with client campaigns is desirable.
• Strong digital marketing campaign experience, particularly email marketing and social media (ideally with LinkedIn advertising experience too).
• Proven track record of success with demonstrable metrics for growing brand reach, delivering successful campaigns and achieving key objectives such as revenue targets in a commercial environment.
• Basic understanding and working knowledge of legislation including GDPR and advertising best practice.
• Excellent communication, organisation, and time management skills.
• Ability to deliver quality work in a fast paced and high-volume deadline driven environment.
• Ability to manage a full campaign from start to finish and able to manage several projects at once under tight deadlines and accommodate rapid changes.
• Experience in people management and coaching a small team.
• Data driven and analytical.
• Excellent IT skills: Microsoft Office (Word and Excel) and digital systems including CRM, online marketing tools and social media; Adobe Creative packages would be advantageous but not essential.

Location

Location: Russell Publishing operates a hybrid working policy, with the ability to work from home up to 3 days per week. Our office is located in Brasted, Kent.

Salary: Up to £40,000 per annum equivalent (9 - 12 month fixed term contract).