Marketing Manager

WR Engineering; West Midlands Combined Authority; On-site; GBP 40,000 - 43,000; Full time

Job summary

A leading industrial engineering group in the UK seeks a dynamic Marketing Manager to drive strategic marketing efforts. This role involves designing lead generation campaigns, enhancing brand visibility, and aligning marketing strategies with business goals. The ideal candidate has over 5 years of B2B marketing experience and strong analytical skills. A competitive salary package is offered, along with opportunities for professional growth within a collaborative team.

Benefits

Performance-based bonus up to 10%

Professional growth opportunities

Collaborative team environment

Qualifications

• 5+ years of experience in B2B marketing, ideally within industrial sectors.
• Proven success in lead generation and brand-building initiatives.

Responsibilities

• Design and execute lead generation campaigns across channels.
• Enhance brand visibility and establish thought leadership.
• Align marketing strategies with business goals.

Skills

Lead generation

Brand visibility

Analytical skills

Communication skills

Project management

Education

Bachelor's degree in Marketing or related field

Tools

CRM

Marketing automation tools

Job description

Overview

We are looking for a dynamic and results-oriented Marketing Manager to lead the strategic marketing efforts for an industrial engineering Group of companies. In this role, you will spearhead initiatives that generate leads, elevate brand visibility, and position the business as a leader in the industry.

Responsibilities

• Design and execute lead generation campaigns across channels.
• Enhance brand visibility and establish thought leadership.
• Align marketing strategies and plans with overarching business goals.
• Execute impactful campaigns and optimise ROI using performance metrics.
• Track performance insights to continuously optimise and improve campaigns.
• Monitor industry trends to ensure competitive positioning and consistent brand messaging.

Qualifications

• Bachelor's degree in Marketing, Business, or related field (preferred).
• 5+ years of experience in B2B marketing, ideally within industrial sectors.
• Proven success in lead generation and brand-building initiatives.
• Proficiency with CRM and marketing automation tools.
• Strong analytical, communication, and project management skills.

Benefits

• Salary: 40,000 - 43,000 per annum (dependent on experience).
• Bonus: Up to 10% performance-based annual bonus.
• Professional Growth: Career development and skill enhancement opportunities.
• Collaborative Team: Work with a forward-thinking and purpose-driven team.