Marketing Manager

JR United Kingdom; Welwyn Garden City; On-site; GBP 38,000 - 45,000; Full time

Job summary

Join a forward-thinking organization dedicated to improving road safety through innovative marketing. As a Marketing Manager, you will play a pivotal role in driving B2B awareness and lead generation for a range of commercial products and services. This position offers a unique opportunity to work hands-on with a talented team, manage diverse marketing campaigns, and engage with stakeholders to ensure impactful results. With a focus on both traditional and digital marketing methods, you will help shape the future of road safety initiatives while enjoying a supportive work environment that values your contributions.

Benefits

Hybrid working (2 days office/3 days home)

Company pension

22 days annual leave

Birthday leave

Free on-site parking

Qualifications

• Experience in B2B marketing and lead generation campaigns.
• Strong written and oral communication skills with attention to detail.

Responsibilities

• Plan and deliver marketing plans to grow awareness of commercial products.
• Manage the B2B marketing budget and track campaign performance.

Skills

B2B Marketing

Lead Generation

Stakeholder Management

Campaign Management

Digital Marketing

Content Development

Budget Management

Market Research

Communications Skills

GDPR Compliance

Education

Degree in Business/Marketing

Professional Body Membership

Job description

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At IAM RoadSmart we make better drivers and riders. As the UK’s largest independent road safety charity, formed in 1956, we’ve spent more than 60 years making our roads safer by improving driver and rider skills through coaching and education.

Our qualified experts, our network of over 70,000 members and 164 local groups are our lifeblood. They champion our cause and help drive our vision – to be the best, most recognised provider of coaching and advice for all post-licence drivers and riders, and to help make our roads safer for all.

About the role

The Marketing Manager will be responsible for establishing and planning integrated marketing activity across channels, driving sales and awareness with a primary focus on B2B products, services and markets. They will be responsible for generating leads and tracking conversions across campaign activity, working with the digital team and Head of Marketing and Communications.

The role is hands-on and will require an experienced marketing professional to drive stakeholder management with IAM RoadSmart, creative agencies, printers, and internal colleagues.

Responsibilities

• Plan, deliver and evaluate tactical cross-channel marketing plans to grow awareness of IAM RoadSmart commercial products and services, increasing conversions and revenue.
• Plan, deliver and evaluate tactical cross-channel marketing plans for IAM RoadSmart’s Drink-drive Rehabilitation Course
• Work with internal stakeholders to develop content that supports course and B2B sales such as webinars, video content, literature, white papers email communications and advertising.
• Work with the digital team to implement targeted paid media activity to better promote our products and services.
• Manage the B2B marketing budget - tracking spend to ensure campaigns are delivered on time and to budget.
• Own the annual calendar of B2B exhibitor events to include booking, marketing, stand resourcing, and reviewing ROI. Occasional event attendance across the UK will be required.
• Plan and deliver go-to-market campaigns for new products.
• Line manage the B2B Marketing Executive, ensuring they are trained, supported and motivated.

Knowledge & Experience

• Knowledge of customer, market, and competitor research techniques
• Understanding of ROI tracking and conversion activity
• Experience in a commercially focused environment, B2B marketing and a multi-market role.
• Proven track record of successful lead generation focussed campaign initiation and deployment using a mix of traditional and digital marketing methods.
• Experience of gathering and analysing customer, market, and competitor data to inform product development and marketing initiatives.
• Strongly demonstrated written and oral communications skills, with strong attention to detail and an ability to adopt different styles according to audience.
• Experience of managing budgets
• Sound knowledge of GDPR, PECR and other legislation associated with marketing and communications delivery compliance.
• Degree in business / marketing or equivalent experience.
• Member of a relevant professional body and demonstrable evidence of commitment to continuous professional development.
• Knowledge of motoring/driving/transport/membership industries would be an advantage

Company benefits

Just a few of the benefits when working at IAM RoadSmart

• Salary of up to £45,000 (depending on experience)
• Hybrid working (2 days office/3 days home)
• Company pension
• 22 days annual leave (increasing with each year of service)
• Birthday leave
• Free on-site parking

IAM RoadSmart is an equal opportunities employer