This is a fantastic opportunity to lead multi-channel marketing efforts and play a key role in driving lead generation, brand positioning, and customer engagement.
Key Responsibilities:
Plan, execute, and analyse email campaigns to support lead generation, engagement, and customer retention.
Ensure consistent brand identity across all channels and touchpoints; support brand development and positioning initiatives.
Manage relationships with creative and PR agencies, including briefing, timelines, budgets, and deliverables.
Liaise with sales, demand generation, and product teams to align marketing activities with business goals and pipeline needs.
Oversee the creation and regular updates of sales collateral, including brochures, pitch decks, case studies, and product sheets.
Collaborate with content creators to deliver relevant marketing materials across multiple channels (web, social, events, etc.).
Qualifications and Skills:
Proficiency in Adobe Suite programs such as Illustrator, InDesign, and Firefly.
Experience with CRM systems and email marketing tools such as Mailchimp or Spotler.
Effective communicator with excellent interpersonal skills.
Strong organisational, problem-solving, and time management abilities.
High attention to detail.
Experience in lead nurturing and managing sales funnels.