Marketing Manager

Leisure People; United Kingdom; Hybrid; GBP 39,000 - 46,000; Full time

Job summary

A lifestyle and leisure operator in Cheshire is seeking a Marketing Manager to enhance brand identity and drive commercial success. The ideal candidate will have a strong background in brand management, with a passion for health and wellbeing. Responsibilities include leading innovative campaigns and collaborating with various departments to ensure cohesive messaging. This position offers a salary of up to £39,800, with attractive benefits including gym membership and 25 days holiday.

Benefits

25 days holiday including bank holidays

Gym membership at £8.99 a month

Discount on PT and Swim lessons

Job satisfaction through helping people live healthier lives

Qualifications

• Proven experience in brand management and commercial strategy.
• Strong analytical, creative, and strategic thinking skills.
• Excellent communication and interpersonal abilities.

Responsibilities

• Lead promotional campaigns that drive engagement and revenue.
• Develop and implement brand strategies.
• Collaborate across teams for cohesive brand messaging.

Skills

Brand management

Commercial strategy

Analytical skills

Creativity

Communication skills

Education

Degree in Marketing, Business, or related field

Job description

Marketing Manager - Brand & Commercial for a Lifestyle and Leisure Operator up to £39,800 Cheshire

Are you a Marketing Manager with a passion for Fitness?

And someone who can bring creativity, commercial insight, and a genuine passion for health and wellbeing. If you're someone who thrives on collaboration, innovation, and making a real difference, we'd love to hear from you.

Job alert service

You can make a positive impact every day. You'll be joining a team that's ambitious, friendly, and committed to helping people live well and for longer.

We're a charitable trust based in Cheshire East, dedicated to improving lives through physical activity and healthy recreation. With 17 leisure venues, 9 with swimming pools, and 9 cafés, we provide a wide range of wellbeing programmes, and a commitment to inclusivity, we empower our communities to live well and for longer.

Our passionate team works together to deliver exceptional experiences, support healthier habits, and create a welcoming space for all.

Join us and be part of a purpose-driven organisation that's growing, evolving, and making a real difference every day. Our Culture is built on purpose, positivity, and people. As a charitable trust, everything we do is driven by our mission to help people live well and for longer, and that starts with our team.

We're a values-led organisation, guided by trust, service, and inclusivity. Whether you're on the gym floor, behind the scenes, or leading a campaign, you'll be part of a team that genuinely cares about making a difference in the community.

THE ROLE

Marketing Manager and Brand & Commercial Manager, a role within the Marketing team and broader Business Development department.

Key responsibilities and duties

• As our Brand & Commercial Manager, you'll play a pivotal role in shaping and strengthening our brand identity while driving commercial success
• You'll lead on brand strategy, market analysis, and sales performance - ensuring our messaging is consistent, inclusive, and aligned with our values
• You'll work closely with colleagues across departments, especially our sales and marketing teams, to deliver innovative campaigns and commercial initiatives that resonate with our diverse audiences
• Develop and implement forward-thinking brand strategies
• Analyse market trends and sales data to inform commercial decisions
• Collaborate across teams to ensure cohesive brand messaging
• Lead promotional campaigns that drive engagement and revenue
• Represent the brand at community events and stakeholder meetings
• Ensure all branding activities reflect our values of trust, service, and inclusivity

About YOU

• A degree in Marketing, Business, or a related field
• Proven experience in brand management and commercial strategy
• Strong analytical, creative, and strategic thinking skills
• Excellent communication and interpersonal abilities
• A passion for health, fitness, and community wellbeing
• Creative Flair: Ability to generate innovative ideas that resonate with diverse audiences
• Strategic Mindset: Capable of aligning brand initiatives with long term organisational goals
• Problem-Solving: Strong analytical and critical thinking skills to address challenges and seize opportunities
• Passion for Health & Wellbeing: Genuine interest in promoting healthy lifestyles and community wellbeing
• Values-Driven: Alignment with the organisation's values of trust, service, and inclusivity
• Community-Oriented: Willingness to represent the brand at events and engage with local communities
• Adaptability: Comfortable working in a hybrid environment with a mix of on-site and remote work

BENEFITS

• Basic Salary of up to £39,831
• 25 days holiday including bank holidays
• Gym membership at £8.99 a month
• Discount on PT and Swim lessons
• Job satisfaction through helping people live healthier and happy lives
• Work in a fun, friendly and supportive environment

You report directly to the Senior Marketing & Communications Manager, who in turn reports to the Head of Business Development.

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Location and working hours 37 hours per week, based at our Head Office in Cheshire. Some hybrid working may be considered.

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Created on 26/07/2025 by TN United Kingdom