Overview
In late 2025 we completed our rebrand to position our offer for the USA, European & Sub-Saharan Africa markets. You will join us to drive our brand marketing in nerdy engineering markets, with the main KPI being Share of Voice. This is the first dedicated in-house marketer role with external support.
Key Responsibilities
- Copy & Communications
- Website Management: Coordinate updates to the company website for audiences across the US, Europe, and Sub-Saharan Africa, liaising with internal and external teams
- LinkedIn: Manage content gathering, scheduling, posting, and encouraging engagement from relevant employees
- Brand Marketing: Support the rollout of campaigns that showcase our offer, customer stories, and thought leadership; adapt materials for different regions as needed
- Vendor Management & Internal Coordination
- Work with external agencies and suppliers to deliver marketing assets such as videos, case studies, and creative materials
- Coordinate with RevOps to ensure marketing-generated leads are visible and tracked in the CRM
- Support regional brand advocates with materials, coordination, and content needs
- Assist with planning and logistics of trade shows/conferences/events across the US, Europe, and Sub-Saharan Africa (a few per year)
- Reporting & Insights
- Prepare regional reports on website performance, inbound enquiries, social media activity (LinkedIn), and campaign outcomes
- Track competitor activity and share insights to inform future marketing strategy
- Ensure marketing activities align with brand guidelines
- Log, track, and report inbound enquiries, handing over to Business Development when they become MQLs
- Monitor and report on Share of Voice across target regions using tools such as Ahrefs or SEMrush
Requirements
- Experience in B2B marketing where ICPs are often in the hundreds (not millions)
- Personal usage of LinkedIn, understanding of website analytics (we use CrazyEgg and GA4), and lead generation flow across different geographies
- Ability to translate brand/demand/expand data to link marketing impact on the sales pipeline
- Experience working with external creative/media partners
- Data-driven with strong reporting skills to measure marketing impact on the sales pipeline
- Creative, self-starter with excellent organizational skills
Benefits
- Make an Impact: Work at the forefront of industrial energy transformation and sustainability
- Remote Flexibility: Autonomy to work from anywhere within the Europe Region
- Growth Environment: Join a fast-growing, purpose-driven company with strong backing and a proven business model
- Team Culture: Be part of a collaborative, entrepreneurial, and supportive international team
- Professional Development: Ongoing coaching, technical training, and growth opportunities
- Attractive Compensation: Competitive base salary and bonus schemes
Details
- Seniority level: Associate
- Employment type: Full-time
- Job function: Marketing
- Industry: IT Services and IT Consulting