Marketing Manager

Adecco; Sheffield; On-site; GBP 40,000 - 50,000; Full time

Job summary

Adecco is recruiting a Marketing Manager for a Sheffield-based manufacturing client. You will lead and deliver the marketing strategy, balancing strategic planning with hands-on delivery to drive brand awareness and generate high-quality leads.

You’ll work with sales leadership to align marketing activities with commercial goals and grow the business in target markets. The role requires a creative, commercially minded marketer with strong SEO, digital advertising, content creation and analytics

Qualifications

• Strong knowledge of SEO, Google Ads, digital marketing and social media management.
• Proven track record of generating leads and supporting business growth.
• Experience managing websites, analytics platforms, and marketing performance reporting.
• Excellent content creation, copywriting, and communication skills.
• Strong project management and organisational capabilities.
• Ability to work collaboratively with sales teams and senior stakeholders.
• Commercially focused with a data-driven approach to marketing performance.

Responsibilities

• Develop and implement marketing strategies aligned with business growth objectives.
• Maintain and develop brand guidelines, ensuring consistency across all communication channels.
• Promote and strengthen brand positioning within key markets and industry sectors.
• Manage and govern company imagery, branding assets, and marketing materials.Digital Marketing
• Lead SEO activities to improve online visibility and website performance.
• Manage Google Ads and PPC campaigns, monitoring ROI and campaign effectiveness.
• Develop and execute social media strategies, including content creation, scheduling, and engagement.
• Oversee website content, functionality, user experience, and analytics reporting.
• Monitor and analyse digital marketing performance, identifying opportunities for continuous improvement.
• Develop and manage lead generation campaigns to create a strong pipeline of marketing-qualified leads.
• Work closely with sales teams to align marketing activity with commercial objectives.
• Produce sales collateral including brochures, presentations, case studies, and supporting marketing materials.
• Measure campaign effectiveness and optimise activity to maximise return on investment.
• Plan and coordinate trade shows, exhibitions, and industry events.
• Manage advertising opportunities within relevant industry publications and associations.
• Identify opportunities to increase market visibility, customer engagement, and brand awareness.
• Manage marketing budgets and ensure cost-effective campaign delivery.
• Maintain marketing documentation, systems, and asset libraries.
• Manage relationships with external agencies, suppliers, and creative partners.
• Ensure effective version control and governance of marketing materials.

Skills

SEO

Google Ads

Digital marketing

Social media management

Lead generation

Content creation

Copywriting

Project management

Stakeholder management

Analytics

Tools

CRM systems

Marketing automation platforms

Job description

Job Role: Marketing Manager

Location: Sheffield

Salary: £40,000 - £50,000 dependent on experience

About the Role

We are recruiting on behalf of our client, an established and thriving manufacturing business who are seeking an experienced and commercially-minded Marketing Manager to lead and deliver their marketing strategy.

This is a fantastic opportunity for a creative and results-driven marketing professional who enjoys balancing strategic planning with hands-on delivery. The role will be responsible for driving brand awareness, generating high-quality leads, enhancing digital presence, and supporting ambitious business growth plans.

Working closely with the sales leadership team, you'll play a key role in developing marketing initiatives that deliver measurable commercial outcomes while strengthening the company's position within its target markets.

Key Responsibilities

Brand & Strategic Marketing

• Develop and implement marketing strategies aligned with business growth objectives.
• Maintain and develop brand guidelines, ensuring consistency across all communication channels.
• Promote and strengthen brand positioning within key markets and industry sectors.
• Manage and govern company imagery, branding assets, and marketing materials.Digital Marketing

Digital Marketing

• Lead SEO activities to improve online visibility and website performance.
• Manage Google Ads and PPC campaigns, monitoring ROI and campaign effectiveness.
• Develop and execute social media strategies, including content creation, scheduling, and engagement.
• Oversee website content, functionality, user experience, and analytics reporting.
• Monitor and analyse digital marketing performance, identifying opportunities for continuous improvement.

Lead Generation & Commercial Support

• Develop and manage lead generation campaigns to create a strong pipeline of marketing-qualified leads.
• Work closely with sales teams to align marketing activity with commercial objectives.
• Produce sales collateral including brochures, presentations, case studies, and supporting marketing materials.
• Measure campaign effectiveness and optimise activity to maximise return on investment.

Events & Industry Marketing

• Plan and coordinate trade shows, exhibitions, and industry events.
• Manage advertising opportunities within relevant industry publications and associations.
• Identify opportunities to increase market visibility, customer engagement, and brand awareness.

Marketing Operations

• Manage marketing budgets and ensure cost-effective campaign delivery.
• Maintain marketing documentation, systems, and asset libraries.
• Manage relationships with external agencies, suppliers, and creative partners.
• Ensure effective version control and governance of marketing materials.

About You

We are looking for an ambitious marketing professional who combines creativity with commercial awareness and is confident operating both strategically and operationally.

Essential Requirements

• Previous experience within a Marketing Manager or similar marketing leadership role.
• Strong knowledge of SEO, Google Ads, digital marketing, and social media management.
• Proven track record of generating leads and supporting business growth.
• Experience managing websites, analytics platforms, and marketing performance reporting.
• Excellent content creation, copywriting, and communication skills.
• Strong project management and organisational capabilities.
• Ability to work collaboratively with sales teams and senior stakeholders.
• Commercially focused with a data-driven approach to marketing performance.

Desirable Requirements

• Experience within engineering, manufacturing, industrial, or technical B2B environments.
• Knowledge of CRM systems and marketing automation platforms.
• Experience managing exhibitions, trade marketing, and industry events.
• Familiarity with graphic design and content creation tools.

What's on Offer

• The opportunity to shape and develop a growing marketing function.
• A highly visible role with genuine influence on business growth and brand development.
• A collaborative and supportive working environment.
• Long-term career progression opportunities as the marketing function expands.
• The chance to work closely with senior leadership and contribute directly to commercial success.

Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.