Marketing Manager

Sheffield City Council HQ; Sheffield; On-site; GBP 60,000 - 80,000; Full time

Job summary

A local government organization in Sheffield is seeking a Marketing Manager to promote the city as a host for conferences and events. The ideal candidate will have deep experience in the MICE market, strong sales and marketing skills, and a passion for promoting Sheffield. This is initially a temporary position for 12 months, offering flexibility and a generous holiday entitlement.

Benefits

Generous holiday entitlement

Flexible working opportunities

Qualifications

• Deep experience and knowledge of MICE (Meetings, Incentives, Conferences, and Exhibitions) markets.
• Outgoing personality comfortable with presentations.
• Ability to maximize income generation for the city.

Responsibilities

• Lead efforts to promote Sheffield for conferences and events.
• Manage a dynamic Convention Bureau team.
• Develop initiatives to help local venues attract business.

Skills

Experience in MICE markets

Sales and marketing capabilities

Creative content development

Relationship building

Job description

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Marketing Manager - Business Tourism and Major Events

Are you looking for a fresh challenge in a city bursting with innovation, ambition, and unforgettable experiences? Sheffield, the UK's greenest city, a hub for creative energy, and a place where business means big ideas - is calling you!

This is a rare opportunity to join the management team at Marketing Sheffield and help shape the city's future as a outstanding destination for business tourism and events. Sheffield isn't just a fantastic place to work.

it's a city that inspires, welcomes, and delivers. From lush city parks to buzzing cultural quarters, from iconic venues to a thriving independent scene. Come and help us to grow the visitor economy and reputation of Sheffield.

As our lead on promoting Sheffield as a host city for conferences and events you will

• Lead as the city's champion for conferences and events, crafting and delivering dynamic sales and marketing campaigns to put Sheffield front and centre as the go-to host city.
• Lead a dynamic Convention Bureau team, building on our success and growing conference business citywide.
• Support our successful conference ambassador programme to drive association business.
• Empower our partners by developing initiatives that help local venues attract meetings and incentive groups from across the globe.
• Devise compelling content and innovative tools to support our mission.
• Be confident in building relationships with visitor economy businesses and stakeholders.
• have experience of maximising income generation to grow our impact.

About you:

• A self-starter and a true team player, you have deep experience and knowledge of the MICE (Meetings, Incentives, Conferences, and Exhibitions) markets.
• You know what it takes to put a city on the map and will relish the challenge of positioning Sheffield to attract both international and domestic business.
• Confident and outgoing, you're at home selling Sheffield on an exhibition stand - whether at home or abroad - and thrive on presenting to event organisers, industry partners, and the media.
• You have the creative spark and commercial acumen to maximise every opportunity for the city and our partners.

This position is initially temporary for a period of 12 months.

We are investing in our workforce and are promoting opportunities to our under-represented groups. We value equality, diversity and inclusion and are focused on increasing the diversity of our workforce, particularly the number of Black, Asian, Minority Ethnic, Disabled and LGBTQ+ people, so that our teams reflect the communities in the city we serve. We are also supporting staff with unpaid caring responsibilities to work flexibly.

It is a great time to join us and we welcome your application.

Under the Disability Confident Scheme, disabled applicants, who meet the essential criteria of this job, are guaranteed an interview.

Full-time employees work 37 hours for 52 weeks of the year and we offer a generous holiday entitlement. We are open to discussions about a wide range of flexible working opportunities, which benefit you and the Council.

If you are appointed to this role, your starting salary will be at the bottom of the grade. If you provide payslip evidence that your basic pay is greater than the bottom of the grade, we will consider starting you at the point of minimum advantage within the grade.

Equality of pay is extremely important to us. All roles at Sheffield City Council are going through an evaluation process which may result in changes to some pay arrangements from 2026. Find out more on our Sheff news page.