Marketing Manager

Sheffield City Council; Sheffield; On-site; GBP 60,000 - 80,000; Full time

Job summary

A local government body is seeking a Marketing Manager for Business Tourism and Major Events to lead promotional efforts for Sheffield as a host city. This role involves crafting marketing campaigns, building partnerships, and maximizing income generation to enhance the city’s visitor economy. Candidates with a strong background in the MICE sector and proven relationship-building skills are encouraged to apply for this temporary position.

Qualifications

• Deep experience and knowledge of the MICE (Meetings, Incentives, Conferences, and Exhibitions) markets.
• Proven track record of selling to event organizers and industry partners.
• Creative spark and commercial acumen to maximize opportunities.

Responsibilities

• Lead city’s campaign for conferences and events.
• Manage Convention Bureau team to grow conference business.
• Empower partners to attract meetings from global markets.

Skills

Experience in MICE markets

Sales and marketing expertise

Strong communication skills

Ability to build relationships

Job description

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Marketing Manager - Business Tourism and Major Events

Are you looking for a fresh challenge in a city bursting with innovation, ambition, and unforgettable experiences? Sheffield, the UK’s greenest city, a hub for creative energy, and a place where business means big ideas – is calling you!

This is a rare opportunity to join the management team at Marketing Sheffield and help shape the city’s future as a outstanding destination for business tourism and events. Sheffield isn’t just a fantastic place to work.

it’s a city that inspires, welcomes, and delivers. From lush city parks to buzzing cultural quarters, from iconic venues to a thriving independent scene. Come and help us to grow the visitor economy and reputation of Sheffield.

As our lead on promoting Sheffield as a host city for conferences and events you will

• Lead as the city’s champion for conferences and events, crafting and delivering dynamic sales and marketing campaigns to put Sheffield front and centre as the go-to host city.
• Lead a dynamic Convention Bureau team, building on our success and growing conference business citywide.
• Support our successful conference ambassador programme to drive association business.
• Empower our partners by developing initiatives that help local venues attract meetings and incentive groups from across the globe.
• Devise compelling content and innovative tools to support our mission.
• Be confident in building relationships with visitor economy businesses and stakeholders.
• have experience of maximising income generation to grow our impact.

About you:

• A self-starter and a true team player, you have deep experience and knowledge of the MICE (Meetings, Incentives, Conferences, and Exhibitions) markets.
• You know what it takes to put a city on the map and will relish the challenge of positioning Sheffield to attract both international and domestic business.
• Confident and outgoing, you’re at home selling Sheffield on an exhibition stand – whether at home or abroad – and thrive on presenting to event organisers, industry partners, and the media.
• You have the creative spark and commercial acumen to maximise every opportunity for the city and our partners.

This position is initially temporary for a period of 12 months.

We are investing in our workforce and are promoting opportunities to our under-represented groups. We value equality, diversity and inclusion and are focused on increasing the diversity of our workforce, particularly the number of Black, Asian, Minority Ethnic, Disabled and LGBTQ+ people, so that our teams reflect the communities in the city we serve. We are also supporting staff with unpaid caring responsibilities to work flexibly.