Marketing Manager

Institution of Chemical Engineers (IChemE); Rugby; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Annual leave

Pension scheme

Life assurance

Wellbeing support

Health plan

Free parking

Job summary

IChemE is seeking a Marketing Manager to shape market, customer and performance insights for training, events and services.

The role leads the marketing team and develops effective customer journeys, propositions and communications to drive measurable outcomes and continuous improvement.

Qualifications

• Professional marketing qualification or equivalent by experience.
• Significant experience in a marketing role, including responsibility for developing and delivering strategy.
• Experience leading a marketing team and driving change or continuous improvement.
• Demonstrated ability to use marketing to drive commercial outcomes (income, conversion, acquisition or ROI).
• Experience developing or testing propositions, pricing, messaging, channels or routes to market.

Responsibilities

• Develop and deliver marketing strategies that support IChemE's objectives.
• Provide market and customer insight for training, events and other products/services.
• Lead marketing for products/services including audience, positioning, pricing, messaging and channels.
• Develop and optimize customer journeys from awareness to ongoing engagement.

Job description

Role Purpose

The Marketing Manager provides the market, customer and performance insight needed to shape IChemE's training, events and other products and services, and leads the marketing approach that supports their reach and commercial success. The role leads the marketing team and develops effective customer journeys, propositions and communications so that marketing resource is focused on measurable outcomes and continuous improvement.

Role Purpose

The Marketing Manager provides the market, customer and performance insight needed to shape IChemE's training, events and other products and services, and leads the marketing approach that supports their reach and commercial success. The role leads the marketing team and develops effective customer journeys, propositions and communications so that marketing resource is focused on measurable outcomes and continuous improvement.

Key Accountabilities

Marketing strategy and commercial development

• Develop and deliver marketing strategies that support IChemE's objectives.
• Provide market and customer insight to inform decisions about training, events and other products and services.
• Lead the marketing approach for products and services, including audience, proposition, positioning, pricing, messaging, channels and routes to market.
• Identify and explore new approaches to the above, challenging established ways of working where appropriate, to increase reach, engagement, conversion, income and commercial return.

Customer journeys, brand and communications

• Develop effective customer journeys from awareness and consideration through to purchase, participation and ongoing engagement.
• Identify opportunities for cross-selling and conversion between IChemE products, services and membership.
• Work with colleagues to ensure external messaging is clear, compelling and aligned across audiences and channels.
• Support the development and delivery of wider corporate communications activity as required.

Marketing team leadership and continuous improvement

• Lead and manage the marketing team, establishing clear priorities, responsibilities and accountability.
• Lead continuous improvement in marketing processes, systems, tools and ways of working.

Performance and insight

• Establish clear measures of marketing effectiveness and performance; working with others to embed the collection and reporting of the relevant data.
• Optimise marketing investment and resources based on evidence and results.
• Continually assess and test new channels, approaches and technologies to improve marketing effectiveness.

The successful applicant will:

• Have a relevant professional qualification in marketing or a related discipline, or equivalent by experience.
• Have significant experience in a marketing role, including responsibility for developing and delivering marketing strategy.
• Experience of leading a marketing team, including experience of leading change or continuous improvement within a marketing function.
• Demonstrable experience of using marketing to drive commercial outcomes such as income, conversion, customer acquisition or return on investment.
• Experience of developing and testing propositions, pricing, messaging, channels or routes to market.
• Experience of using customer, market and performance data to inform decisions and improve marketing effectiveness.
• Experience within a professional body, learned society, education/training environment, events or conference setting.
• Experience of developing or improving digital customer journeys and conversion, including conversion of non-members to members (or equivalent).
• Experience of corporate communications and its intersection with marketing.
• Experience of marketing across multiple international markets.

Other Information

• Due to IChemE's international nature, this position requires a willingness to work flexibly and to sometimes engage in business discussions outside of normal working hours.
• The position is based in Rugby, UK with flexible working arrangements, meaning you will usually be working three days from the Rugby office and the remainder from home.
• Only candidates eligible to work in the UK will be considered.
• This is a permanent, full‑time role based on 37.5 hours per week working Monday through to Friday.
• IChemE reserves the right to interview and offer to exceptional candidates before the close date.
• Please note that applications sent without a cover letter will not be reviewed.

IChemE Benefits Of Employment Include

• Annual performance reviews
• Training and development opportunities
• Company contributory pension scheme that matches employee contributions by 1.5 times up to a maximum capped 12% employer contribution
• Life assurance linked to being an active member of the pension scheme
• 28 days annual leave (plus bank holidays) for full time members of staff
• Company paid sickness leave after 6 months employment and increased at intervals based on length of service
• Employee Assistance Programme and wellbeing support
• Health cash plan (cash back on optical, dental, physio and more)
• Financial support to help cover the cost of professional membership subscriptions if relevant to your role
• Free parking and refreshments at our Rugby Office