Marketing Manager

Wolferstans; Plymouth; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading law firm in Plymouth is seeking a Marketing Manager to drive client-focused marketing and business development strategies. In this role, you will collaborate with various teams to enhance brand visibility and client relationships while enjoying a range of employee benefits in a supportive environment.

Benefits

5 weeks annual leave plus bank holidays

Health Care Plan

Social gatherings and wellbeing initiatives

Day off for your birthday

Extended break over Christmas

Qualifications

• Experience in client-first marketing and business development.
• Proactive in professional development and seeking growth opportunities.

Responsibilities

• Develop and manage client-first marketing strategies.
• Oversee the social media marketing strategy and SEO initiatives.
• Manage budgets for marketing and business development.

Skills

Communication

Attention to detail

Time management

Client care

Education

Strong academic background

Job description

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The Opportunity...

The role of Marketing Manager is to support the growth of the business through client-first marketing and business development strategies which align to and ignite the vision of delivering an exceptional legal experience.

This is a first rate opportunity to join a highly regarded and well established team, where you will have the chance to develop your career further amongst highly professional colleagues.

You will be part of a supportive and flexible working environment where you have the ability to further your career aspirations. Our benefits package includes 5 weeks annual leave plus bank holidays and an extended break over the Christmas period, you are also awarded a day off for your birthday and will be signed up to our Health Care Plan designed with wellbeing in mind. Furthermore, we organise social gatherings and wellbeing initiatives throughout the year for all our employees, enhancing our supportive and inclusive work culture.

We have recently received national recognition for our commitment to excellence; winning Silver at the UK Customer Experience Awards for the 2 nd year running in the category of "Best CX for Vulnerable Customers" and winning "Excellence in Client Care" at the 2023 LawNet Awards. These awards are alongside our continued presence in the Times Best Law Firms list - why not come and be a part of our success?

We are proud to have been recognised for our dedication to fostering a compassionate workplace environment. We were the first firm in Plymouth to be awarded the title of Compassionate Workplace by St Luke's Plymouth, and more recently achieved the bronze award for the Wellbeing at Work programme facilitated by Livewell Southwest, with ongoing efforts towards obtaining our silver award.

What will you do?

Working collaboratively with the Practice Area Leads to develop and execute client-first marketing and business development strategies, firmwide and per department, that deliver on consistent social proof points and support earned growth.

Working collaboratively with the Head of Talent & Client Experience and Client Services Team Leader to create and implement a cross-selling strategy to maximise growth and loyalty from the firm's existing client base.

Outlined below are a number of the duties that this role entails;

Strategic support

To develop and manage an SEO strategy that increases the firm's rankings and maintains top rankings on search engine results pages, delivered by an external agency.

To develop and manage a commercially aware PPC strategy that increases leads and new client conversions, delivered by an external agency.

To develop and oversee the social media marketing strategy.

To align all marketing and business development initiatives to the three key filters which reflect the exceptional legal experience vision:

1. Client First
2. Legal Expertise
3. Environmental, Social and Governance (ESG)

Reporting and process improvement

To manage the firm's website and report on organic and paid traffic conversions and ROI using analytics and/or external agencies.

To work closely with the management team to deliver on the exceptional legal experience reporting factors through client-first process and technical developments.

To communicate marketing and business development data, strategies and budget reports with the Head of Finance & Operations and, if required, the Leadership Board.

Content creation

To work closely with the Head of Talent & Client Experience to identify relevant awards and create compelling entries for the firm.

To work closely with Heads of Departments to create submissions for specific practice area law firm rankings such as Legal 500 and Chambers as required.

To develop and deliver internal communication projects that support the cultural change that aligns to the firm's vision.

Act as a brand guardian and ensure consistency of the Wolferstans brand guidelines across all marketing materials, literature and communications.

Plan and execute marketing campaigns across various channels, including email marketing, social media, PPC and events.

Budget management

To manage the marketing and business development budgets with consistent commercial awareness.

Events and community

To oversee community involvement including fundraising and support of the firm's Charity of the Year.

To attend networking events that contribute to the growth of the department, as required.

Plan and manage firm events, webinars, seminars, and other promotional activities as required, ensuring events are effectively marketed and executed to enhance the firm's reputation and client relationships.

People

To manage the Marketing Executive (and any other team members) and lead in a way that facilitates growth and development of the person and role.

What do you offer?

Ability to demonstrate a holistic approach to client-first marketing and business development and committed to delivering an exceptional client experience, consistently demonstrating the firm's values and a passion for excellence in legal service.

Skills & Attributes

You have:

• A comprehensive, research-based understanding of markets and ability to make recommendations based on industry knowledge.
• Outstanding communication and client care skills, with the ability to build trust and rapport at all levels.
• Strong time management and prioritisation abilities, ensuring deadlines are met while maintaining high-quality work.
• Exceptional attention to detail, applying a meticulous approach to case management and legal analysis.

You are able to:

• Handle confidential and sensitive information with professionalism and discretion.
• Develop and maintain strong relationships with colleagues, clients, and external stakeholders.
• Thrive under pressure, managing competing priorities effectively while maintaining a high standard of work.

Professional & Technical Expertise

You are:

• Qualified by experience having creditability within your specialism with a strong academic background.
• Demonstrating the expected competencies for your level across Client, People, Technical, and Commercial Awareness, as outlined in the firm's Pyramids of Skills and Behaviours.
• Proactive in your professional development, working towards competencies at the next level and continuously seeking growth opportunities.

Mindset & Approach

You:

• Take ownership of your work, contributing to the firm's success and driving positive outcomes.
• Are adaptable and embrace change, demonstrating a solutions-focused mindset.
• Commit to ongoing learning and development, attending courses, webinars, and industry events to stay at the forefront of legal practice.

Applications will officially close on 31 July 2025. However, we are keen to talk to suitable candidates at the earliest possible opportunity and will close the vacancy to new applications once conversations reach an advanced stage to avoid a delay. We would therefore urge candidates who are interested in this vacancy to get in touch ASAP and discuss the opportunity with us.