Marketing Manager

Job Description

Closing Date: Friday 4th April

Location: Nottingham

Contract: 24 month secondment

Recruitment Partner: Frankie McCallister-Lyas

About the role:

Welcome to the award-winning Boots marketing team – an exciting team at the heart of Boots UK’s growth plans. As the market and customers are changing, so are we - we’re focusing on really understanding our customers, where future growth can come from and how we can sell our great products and services to ensure we create genuine excitement and make our comms plans even more engaging and powerful each day. We embody our brand purpose, demonstrating through every touchpoint that we are ‘With you, For life’.

We are in a world where retailers are having to fight for the attention of customers and give even more reasons to visit a physical store location, instead of shopping online or visiting a competitor. As Local Marketing Manager, you’ll ensure that as a brand in this climate, we are maximising every opportunity to create compelling reasons to choose a Boots store, to improve the customer experience and communicate to our customers within the communities that they live in a way most relevant to them.

Key responsibilities:

1. Local Marketing Strategy Creation and Delivery: Develop, execute, and measure local marketing campaigns to drive footfall, increase sales, and boost brand presence in specific locations. Work in conjunction with Head of Go To Market on ensuring that this aligns to the overall commercial and business direction.
2. Marketing activity delivery: Both lead and delivering paid / owned media assets across a range of local channels as well as the geotargeting of more wide-reaching channels (inc; OOH, Print, Audio, Social, Loyalty, Digital, Eventing)
3. Customer Insights & Analysis: Use local data, market trends, and competitor / customer insights to identify opportunities for localised marketing initiatives and adjust strategies accordingly.
4. Collaboration with Store Teams: Work closely with store managers and staff to align local campaigns with in-store promotions, events, and community activities.
5. Event Execution: Where additional value can be added, co-ordinating local events, activations, and sponsorships to engage with the community and promote Boots products and services.
6. Budget Management: Oversee all local marketing spend, ensuring cost-effective activity that delivers a strong ROI comparable to other Boots marketing activity.
7. Reporting & Performance Tracking: Monitor and analyse the performance of your local activity and impact on stores, providing insights, evidence and recommendations to be built into future execution.
8. Brand Consistency: Ensure all local marketing materials and activity align with the overall Boots brand guidelines and values.
9. Collaborating closely with BMG to ensure that via suppliers and their funding we are activating more local and compelling reasons for customers to visit our stores.

What you’ll need to have:

1. Strong experience and knowledge of digital and social media, as well as data driven marketing campaigns.
2. Experienced at leading and delivering above the line campaigns across a wide variety of channels including TV, Print, Outdoor and Radio.
3. Experienced at developing and implementing marketing campaigns which drive brand growth.
4. Experienced at developing marketing creative and ideas which motivate customers to take action.
5. A people focussed leader who motivates others and knows how to get the best out of a wide variety of stakeholders.
6. A driven individual who demonstrates high levels of accountability.

Our benefits:

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots:

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What's next:

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

Business Area: Support Office

Function: Marketing & Communications

Specialism: Marketing

Keywords: MARKETING, MANAGER, BEAUTY

Hours per week: 37.5

Latitude,longitude 1: 52.927182,-1.183948

Is this a Global Brands req?: No

Airport: No

Should this appear on the No7 Beauty Company website?: No

Company: Non Stores

Division: Non Stores

Should this vacancy be excluded from being posted onto the Boots.jobs career site?: No

Region: East Midlands

Area: East Midlands (non stores)

Store: Nottingham Support Office

Req Posted Date: 24-Mar-2025

County: Nottinghamshire

Country: UK

Address 1: Recruitment Service Centre (D94)

Address 2: Thane Road

Address 3: Nottingham