Overview
As a Marketing Manager, you will lead the creation and execution of integrated campaigns that drive awareness, engagement, and measurable growth across a diverse portfolio of educational brands. This is a strategic and hands-on role where you'll own campaign calendars, collaborate across teams, and ensure a consistent and compelling brand presence across all channels. Your expertise will shape go-to-market strategy, enhance customer experiences, and deliver real commercial impact within our £50M business.
Responsibilities
- Own and manage the marketing campaign calendar, aligning departments and delivering campaigns on time, on brand, and within budget.
- Lead multi-channel campaigns across email, web, print, and social with consistent messaging and strong creative.
- Manage and analyse customer data to uncover insights, translate findings into actionable strategies, and drive continuous improvement across customer engagement initiatives.
- Report on campaign performance and effectiveness, using data-driven analysis to measure ROI and inform future marketing strategy and investment.
- Manage external suppliers including creative, print, and events, ensuring quality and timely delivery.
- Oversee email marketing to ensure targeted, measurable campaigns that support strategic objectives.
- Develop content strategies and messaging frameworks to enhance product and brand storytelling.
- Plan and execute brand events, exhibitions, and conferences from concept to delivery.
- Work alongside ecommerce and social teams to deliver engaging, consistent digital campaigns.
- Act as brand guardian, ensuring consistency across all marketing outputs and customer touchpoints.
- Support customer engagement with sales-aligned content that enhances the buyer journey.
- Direct and brief creative teams on video and photography to visually communicate brand and product stories.
- Identify and build partnerships with networks and thought leaders to expand brand reach and thought leadership.
Qualifications
- GCSEs (or equivalent) in English and Maths.
- At least 2 years' experience in marketing role, campaign management, project delivery, and ROI reporting.
- Strong background in content creation, event management, and copywriting.
- Proficiency in Microsoft Office and comfort with digital marketing platforms.
- Strong communication, collaboration, and influencing skills.
- Creative thinker with a customer-first mindset and the ability to adapt in a fast-paced environment.
- Strong relationship builder with internal teams and external suppliers.
Benefits
- Salary of £32,000
- 25 days annual leave, plus your birthday off
- Life assurance cover (4x salary)
- Pension scheme with 4% employer contribution
- Additional benefits including retail and gym discounts, health cash plan, and cycle to work scheme
- Volunteer days and access to a comprehensive wellbeing programme
- Tailored learning and development support with real opportunities to progress