Marketing Manager

Manpower; Northampton; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading staffing agency in the UK is seeking a Marketing Manager to drive B2B marketing strategies and initiatives. The ideal candidate will have proven success in B2B marketing, strong analytical skills, and experience with digital campaigns. You will be responsible for managing the marketing calendar, leading lead generation efforts, and collaborating with sales on account-based marketing. Join a dynamic team and contribute to the growth of the brand's presence in the market.

Qualifications

• Proven success in B2B marketing with innovative implementations.
• Strong experience in campaign development and digital marketing.
• Ability to manage exhibition planning and industry events.

Responsibilities

• Develop integrated B2B marketing strategies aligned with company goals.
• Own marketing calendar and campaign roadmap including digital and content.
• Drive lead generation campaigns using various channels.
• Manage website, SEO, PPC, and social media for increased traffic.
• Create high-impact content like case studies and sales collateral.
• Plan industry events and strategic partnerships.
• Lead new product launch campaigns.

Skills

Communication

Project management

Stakeholder engagement

Copywriting

Marketing automation tools

Analytical skills

Job description

Location: Northampton

Salary: Competitive

About the Role:

Are you a creative and strategic marketing professional with B2B expertise? Our client is seeking a Marketing Manager to lead and execute impactful marketing initiatives that drive brand awareness, generate qualified leads, and support sales enablement. This key role involves collaborating with sales, product, and leadership teams to align marketing efforts with business objectives and contribute to company growth.

The Ideal Candidate:

Experience:

• Proven success in B2B marketing, with a track record of implementing innovative ideas effectively.
• Strong experience in campaign development, demand generation, and digital marketing.
• Demonstrated ability to manage exhibition planning and industry events.

Skills:

• Excellent communication, project management, and stakeholder engagement capabilities.
• Creative mindset with strong copywriting and proofing skills.
• Proficient in email campaign development and marketing automation tools.
• Analytical skills to measure performance and drive data-informed decisions.

Qualifications:

Relevant marketing experience in a B2B environment. (No specific degree mandated but aligned with professional marketing experience.)

Key Responsibilities:

Develop and implement integrated B2B marketing strategies aligned with company goals.

• Own the marketing calendar and campaign roadmap including digital, events, and content.
• Drive lead generation campaigns utilising email, paid media, SEO/SEM, and webinars.
• Manage website, SEO, PPC, and social media to increase traffic and engagement.
• Create high-impact content such as case studies, whitepapers, and sales collateral.
• Collaborate with sales to develop tools, presentations, and account-based marketing initiatives.
• Plan and coordinate industry events, trade shows, and strategic partnerships.
• Lead new product launch campaigns, including promotional activity and product photography.

Join a forward-looking company that values innovation, creativity, and strategic marketing leadership. Submit your application today and help shape the future growth of our client's brand presence and market success