Marketing Manager

Manpower UK Ltd; Northampton; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading recruitment agency in Northampton seeks a Marketing Manager to drive B2B marketing initiatives. The individual will develop and implement marketing strategies, manage campaigns, and collaborate with teams to enhance brand presence. Ideal candidates will have a proven track record in B2B marketing and strong project management skills. Join this forward-looking company and contribute to innovative marketing efforts.

Qualifications

• Proven success in B2B marketing with innovative implementations.
• Experience in campaign development and demand generation.
• Strong capabilities in managing exhibitions and industry events.

Responsibilities

• Develop integrated B2B marketing strategies aligned with company goals.
• Drive lead generation through various digital channels.
• Manage website and social media to boost traffic.

Skills

B2B marketing

Campaign development

Digital marketing

Project management

Copywriting

Analytical skills

Tools

Marketing automation tools

SEO tools

PPC tools

Job description

Location: Northampton
Salary: Competitive

About the Role:

Are you a creative and strategic marketing professional with B2B expertise? Our client is seeking a Marketing Manager to lead and execute impactful marketing initiatives that drive brand awareness, generate qualified leads, and support sales enablement. This key role involves collaborating with sales, product, and leadership teams to align marketing efforts with business objectives and contribute to company growth.

The Ideal Candidate:

Experience:

• Proven success in B2B marketing, with a track record of implementing innovative ideas effectively.
• Strong experience in campaign development, demand generation, and digital marketing.
• Demonstrated ability to manage exhibition planning and industry events.

Skills:

• Excellent communication, project management, and stakeholder engagement capabilities.
• Creative mindset with strong copywriting and proofing skills.
• Proficient in email campaign development and marketing automation tools.
• Analytical skills to measure performance and drive data-informed decisions.

Qualifications:

Relevant marketing experience in a B2B environment. (No specific degree mandated but aligned with professional marketing experience.)

Key Responsibilities:

• Develop and implement integrated B2B marketing strategies aligned with company goals.
• Own the marketing calendar and campaign roadmap including digital, events, and content.
• Drive lead generation campaigns utilising email, paid media, SEO/SEM, and webinars.
• Manage website, SEO, PPC, and social media to increase traffic and engagement.
• Create high-impact content such as case studies, whitepapers, and sales collateral.
• Collaborate with sales to develop tools, presentations, and account-based marketing initiatives.
• Plan and coordinate industry events, trade shows, and strategic partnerships.
• Lead new product launch campaigns, including promotional activity and product photography.

Join a forward-looking company that values innovation, creativity, and strategic marketing leadership. Submit your application today and help shape the future growth of our client's brand presence and market success