Marketing Manager

Lucy Walker Recruitment; Northampton; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading client based in Northampton is seeking a dynamic Marketing Manager to develop a comprehensive marketing strategy. The role includes analysing marketing data and supporting the sales team, managing digital presence, and ensuring brand alignment. Ideal for candidates with strong leadership skills and a background in digital marketing.

Qualifications

• Proven experience in digital marketing and analytics.
• Evidence of continuous professional development in marketing.
• Experience in marketing communications including PR and events.

Responsibilities

• Develop and deliver a comprehensive marketing strategy.
• Manage brand identity and marketing campaigns.
• Present strategy updates and budget reports to the board.

Skills

Digital marketing expertise

Analytical abilities

Interpersonal skills

Creative skills

Results-driven

Tools

HubSpot

Job description

We have a fantastic opportunity with one of our leading, dynamic clients based in Northampton, who are recruiting for a Marketing Manager to develop and deliver a comprehensive marketing strategy and implementation plan.

This is a strategic role, you will be responsible for analysing data, supporting the sales team with market insights. You will manage the website, promotional events, look at campaign ROI and align objectives with internal departments.

This is a hands-on role, if you are a dynamic marketing manager and looking for your next opportunity and have experience with PPC & SEO, please send us your CV to review.

Key Responsibilities:

• Support the creation of a 3-year strategic marketing plan covering product roadmap, pricing, lead generation, and retention strategies.
• Collaborate with Sales to deliver measurable increases in lead generation and sales conversion.
• Manage brand identity and ensure all materials align
• Analyse marketing data and produce reports that drive decision-making.
• Present progress, strategy updates, and budget reports to the board monthly.

Skills & Knowledge

• Up-to-date digital marketing expertise, including CMS, email campaigns, social media, and analytics
• Experience with HubSpot is desirable
• Knowledge and experience using AI tools
• Experience in marketing communications including PR, events, branding, and copywriting
• Evidence of continuous professional development in marketing
• Strong strategic planning and analytical abilities
• Excellent interpersonal and communication skills
• Highly organised, creative and results-driven