Marketing Manager

Project Better Energy; Manchester; Hybrid; GBP 45,000; Full time

Job summary

An innovative company is seeking a Marketing Manager to lead exciting campaigns and drive growth in the renewable energy sector. This role offers a unique opportunity to impact the B2C customer base through creative advertising, branding, and content creation. As part of a vibrant team, you will collaborate with agency partners and internal teams to enhance brand awareness and develop engaging marketing strategies. With a focus on innovation and sustainability, this position is perfect for someone looking to make a difference in a fast-paced environment while enjoying professional development opportunities.

Qualifications

• Proven track record in marketing and internal communications.
• Strong understanding of digital and offline marketing principles.

Responsibilities

• Plan and execute marketing campaigns across multiple channels.
• Create content for ads, articles, and promotional materials.

Skills

Marketing Campaign Management

Content Creation

Branding

Advertising

Communication Skills

Strategic Thinking

Relationship Building

Analytical Skills

Job description

Job Description

Marketing Manager (Advertising, content creation, branding, and campaign planning)

Location: Hybrid (Hyde, Greater Manchester)

Salary: £45,000

Welcome to Project Better Energy Ltd, the home of Project Solar UK Ltd, Project EV, and Project CÜRV, leveraging over a decade of industry experience to provide only the best renewable energy solutions for our commercial clients.

Join our vibrant and diverse team at our Manchester (Hyde) office and become a valued member of our working family. We are proud of our talented employees with diverse backgrounds, cultures, perspectives, and experiences who deliver our world class service to our customers and ensure our culture of positivity, innovation and creativity will continue to drive us towards a brighter, more sustainable future.

The role:

This is a newly created role designed to drive further growth across Project Better Energy, with a particular focus on Project Solar, the UK’s largest installer of household solar panels. The role comes at an exciting time as we work to accelerate the business, building on recent investment to take it to the next level.

The focus of this role is to grow our B2C customer base through a combination of advertising, content creation, branding, and campaign planning. This is an opportunity to make a tangible impact by developing and overseeing creative projects, ensuring brand consistency, and contributing to PR and video content to support our ambitious growth goals.

If you thrive in a fast-paced, collaborative environment and are ready to shape and enhance our marketing efforts, this is the role for you.

Key responsibilities:

• Work alongside our agency partners to plan and execute marketing campaigns, including channels like TV, radio and direct mail
• Plan and create content for marketing initiatives, including ads, articles, videos, and other promotional materials.
• Coordinate with our external PR agency to deliver PR campaigns that enhance the company’s brand awareness, reputation and positioning.
• Work with the internal design team to create and update sales collateral, including brochures, presentations, and flyers.
• Support the development of brand positioning, design and identity of Project Solar and establish this amongst our target audiences
• Collaborate closely with designers and copywriters to ensure brand consistency across all channels.

What we’re looking for:

• Experience and Expertise: Proven track record in marketing, internal communications, or a similar dual-focus role, with a strong understanding of both external marketing campaigns and employee engagement strategies.
• Marketing Knowledge: Solid understanding of digital and offline marketing principles, including customer referral programmes, advertising campaigns, and PR initiatives.
• Communication Skills: Exceptional written and verbal communication skills, with the ability to create compelling content and convey ideas clearly to diverse audiences.
• Creative and Strategic Thinking: A creative thinker who can bring fresh ideas to marketing and communications strategies, while also taking a structured approach to planning and execution.
• Relationship Builder: Strong interpersonal skills with the ability to build and maintain positive relationships across teams, including leadership, HR, design, and external partners.
• Content Creation: Experience developing engaging content for marketing channels such as blogs, websites, social media, and internal communications platforms.

What we’re looking for:

• Experience developing and overseeing marketing campaigns that deliver to sales and branding objectives, from briefing through to execution and review.
• Strong knowledge of how marketing drives business results, especially including creative effectiveness, digital and traditional advertising and brand building.
• Experience in creating and managing engaging content across multiple channels.
• Experience in budget management, ensuring cost-effective use of marketing resources
• Strong ability to understand a customer and develop campaigns and messaging that resonate with them
• Good commercial awareness
• Ability to work with cross-functional teams and manage relationships with external agencies and partners
• Good analytical skills, with the ability to interpret data and apply insights to improve marketing performance

Why it’s a great opportunity:

• Ideal for someone looking to develop their career as we embark on an exciting phase of growth, where you’ll play a key role in lots of major projects
• It’s a great time to join as we look to build our brand and make Project Solar famous across the UK
• Opportunity to execute marketing plans with significant and growing budgets
• Benefit from training and mentorship under an experienced marketing director
• Be part of a thriving industry with ample room for innovation and growth