Marketing Manager

Berlitz London; Manchester; On-site; GBP 35,000; Full time

Job summary

An established industry player in language education is seeking a passionate Marketing Manager to lead innovative marketing strategies aimed at boosting student recruitment. This role offers the chance to collaborate with various departments, manage a dynamic marketing budget, and drive brand awareness through digital channels. If you have a proven track record in the language school sector and thrive in a fast-paced environment, this is your opportunity to make a significant impact on the future of education. Join a team dedicated to excellence and creativity in marketing!

Qualifications

• 5+ years of experience as a Marketing Manager in the language school industry.
• Strong understanding of marketing principles and successful campaign track record.

Responsibilities

• Develop and implement marketing plans to increase student recruitment.
• Manage marketing budget and optimize efforts for maximum ROI.

Skills

Digital Marketing

SEO

Email Marketing

Content Marketing

Data Analysis

Communication Skills

Interpersonal Skills

Creative Thinking

Education

Bachelor’s Degree in Marketing

Master's Degree (Preferred)

Tools

Marketing Software

Job description

Company Overview:

Berlitz Manchester, a renowned language school established in 1878, is seeking a dedicated and result-driven Marketing Manager to join our team. We encourage you to apply if you have a strong background in promoting educational services, within a language school industry.

Job Summary:

As the Marketing Manager, you will be responsible for developing and executing marketing strategies to increase student recruitment for Berlitz Manchester. You will collaborate closely with other departments to drive brand awareness, generate leads, and convert them into enrolments. This is an exciting opportunity to make a significant impact on our institutions' growth and help shape the future of education.

Responsibilities:

• Develop and implement comprehensive marketing plans to increase student recruitment for Berlitz Manchester.
• Identify target markets and devise targeted marketing campaigns to reach prospective students through various channels, including digital marketing, social media, email marketing, SEO, content marketing, and events.
• Manage the marketing budget effectively and optimize marketing efforts to achieve maximum ROI.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices, providing valuable insights to the team.
• Collaborate with internal stakeholders, including admissions, academic departments, and student services, to ensure alignment and maximize marketing effectiveness.
• Develop strong relationships with external partners, such as educational consultants, schools, and community organizations, to expand our reach and generate referrals.
• Monitor and analyze marketing metrics and KPIs to measure the success of campaigns and initiatives, making data-driven recommendations for continuous improvement.
• Stay up to date with industry trends and emerging marketing strategies, continuously seeking innovative approaches to enhance our marketing efforts.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, or a related field (Master's degree preferred).

Essential Experience:

• Minimum 5 Years of experience as a Marketing Manager within the language school industry.
• Strong understanding of marketing principles, techniques, and best practices, with a demonstrated track record of successful marketing campaigns.
• Experience in digital marketing, including SEO, social media, email marketing, content marketing, and analytics.
• Exceptional communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
• Analytical mindset with a strong aptitude for data analysis and the ability to make data-driven decisions.
• Creative thinker with the ability to develop innovative marketing strategies and campaigns.
• Proficient in using marketing software and tools.
• Flexibility to adapt to changing priorities and work in a fast-paced environment.

Berlitz Manchester is committed to safeguarding and promoting the welfare of students and young people and expects all staff and volunteers to share this commitment. All applicants are subject to a satisfactory enhanced check by the Disclosure and Barring Service and at least two references.

Job Type: Full-time

Pay: £35,000.00 per year

Schedule:

• Monday to Friday

Work Location: In person, Manchester