Marketing Manager

InterQuest Group; Manchester; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading software company in Manchester seeks an eCommerce Marketing Manager to drive revenue growth and customer retention in a hybrid working environment. The role involves leveraging data insights, managing affiliate programmes, and collaborating cross-functionally to optimize digital performance and enhance user experiences.

Qualifications

• Proven success in growing eCommerce revenue and customer renewals.
• Hands-on experience with A/B testing and UX.
• Experience in affiliate programme management.

Responsibilities

• Lead initiatives for 20% YoY eCommerce revenue growth.
• Design and implement an affiliate marketing programme.
• Use analytics tools to track KPIs and user behaviour.

Skills

Analytical mindset

Collaboration

Revenue growth

CRO tactics

Customer retention

Affiliate marketing

Tools

Google Analytics

Hotjar

CMS tools

Job description

Social network you want to login/join with:

£50, | Manchester City Centre | Permanent

IQ Talent Solutions

Posted 4 days ago

eCommerce Marketing Manager

Location: Manchester, UK (Hybrid – 3 days office, 2 days remote)
Salary: £40, – £50, + £12, OTE (based on 0.5% of eCommerce revenue)
Additional Bonus: Based on home customer renewals
Reports To: Head of Marketing
Type: Full-time, Permanent

About the Business

This is an exciting opportunity to join a high-performing, profitable software company known for delivering trusted, high-availability solutions to a global customer base. With ambitious growth plans and a focus on scaling direct-to-consumer eCommerce, the business is investing in digital performance and seeking a commercially minded, data-driven eCommerce Marketing Manager to lead revenue acceleration initiatives.

You’ll be joining a collaborative and technically skilled team based in Manchester, with the flexibility of hybrid working and strong leadership support. This is an ideal role for someone who thrives in a results-focused environment and enjoys turning insights into action.

Your Role

You’ll be responsible for growing eCommerce revenue year-on-year, increasing customer retention, and improving the performance of the company’s digital storefront. Your day-to-day will involve analysing performance data, identifying opportunities for conversion optimisation, and delivering marketing strategies that directly impact revenue.

Additionally, you’ll launch and manage a new affiliate programme and work closely with stakeholders across Product, Development, and Content to deliver compelling, user-optimised website experiences.

Key Responsibilities

Revenue Growth & Retention

Lead initiatives to achieve 20% YoY eCommerce revenue growth

Improve home customer renewal rates toward 80%

Develop and implement customer lifecycle strategies to improve retention

Identify underperforming pages and conversion drop-off points using analytics tools

Collaborate with Product, Development, and Design to deliver UX and UI improvements

Run A/B tests and deploy CRO tactics (personalisation, SEO optimisation, heatmapping)

Cross-Functional Collaboration

Work with the Campaigns Manager to increase site traffic through integrated campaigns

Align with the Content Manager to optimise and revise on-site content

Ensure marketing-led initiatives are effectively translated into product and UX development

Affiliate Marketing Programme

Design and implement an affiliate marketing programme from the ground up

Build and manage affiliate partnerships to drive incremental revenue

Monitor and optimise partner performance

Data & Reporting

Use tools like Google Analytics and Hotjar to track KPIs and user behaviour

Generate regular performance insights and reports for internal stakeholders

Make data-informed recommendations to shape broader marketing decisions

Skills & Experience

Proven success in growing eCommerce revenue and improving customer renewal rates

Hands-on experience with website CRO tactics (A/B testing, UX, SEO)

Experience launching/managing affiliate programmes

Strong analytical mindset with fluency in Google Analytics, Hotjar, and CMS tools

Excellent cross-functional collaboration and stakeholder communication skills

Deep understanding of eCommerce platforms, user journeys, and conversion funnels

Experience within the software or tech sector

Familiarity with renewal or subscription-based revenue models

Competence in using AI-driven tools to accelerate marketing performance

Why Apply?

This is a fantastic opportunity to make a tangible impact on digital performance in a profitable and ambitious company. You’ll have ownership, autonomy, and the backing of a capable team and leadership to drive measurable success—while enjoying a hybrid working environment and a performance-based bonus that rewards results.