Marketing Manager

Tokio Marine Kiln; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading insurance firm in London seeks a Marketing Manager to develop and implement strategic marketing plans, ensuring brand consistency and managing various marketing channels. The ideal candidate will have a background in marketing or communications and experience in strategic planning. The role offers a collaborative environment focused on inclusion and empowerment. Interested applicants can reach out via provided emails for assistance or application submission.

Benefits

Flexible working options

Inclusion network groups

CSR and charitable activities

Qualifications

• Proven experience in strategic marketing planning, measurement, and reporting.
• Experience in the Insurance/London Market preferred.
• Knowledge of AI readiness is advantageous.

Responsibilities

• Develop and deliver strategic marketing plans for TMK’s products.
• Craft marketing objectives and impactful content.
• Manage the company's websites, ensuring updated content.

Skills

Strategic marketing planning

Strong stakeholder engagement

Creative communication

Content creation

Education

Degree or professional qualification in marketing or communications

Tools

Marketing automation tools

Job description

We have the opportunity for a Marketing Manager to join our Marketing & Communications department here at Tokio Marine Kiln. Reporting into the Head of Marketing & Communications, you will be responsible for developing and delivering marketing plans to promote TMK’s products and services in support of the company’s strategic goals.

The role includes responsibility for:

• Developing and delivering strategic marketing plans to promote TMK’s products and services, increase brand awareness and win business
• Providing guidance to key stakeholders on effective marketing approaches
• Crafting marketing objectives and producing impactful content for marketing purposes including product sheets; brochures, newsletters; emails; website and promotional copy
• Managing the company’s websites, ensuring content is kept up to date and best practice governance processes are in place
• Developing and project managing the delivery of Paid Campaigns, product launches and promotions
• Developing and maintaining all product and corporate literature, ensuring all are kept up to date and approved for use
• Ensuring the TMK brand is presented consistently and effectively in line with corporate brand guidelines and messaging frameworks
• Overseeing the delivery of corporate events, including large corporate events and the corporate hospitality programme, ensuring effective brand articulation
• Collaborating with team members on cross-team projects, including brand and product campaigns
• Producing content for a range activities, ensuring consistency with key corporate and brand messages
• Collaborating with team members to identify and leverage opportunities for cross internal/external and marketing promotion
• Preparing marketing measurement and activity reports, sharing insights and proposing recommendations
  
  

The successful candidate will have proven experience of strategic marketing planning, measurement and reporting, and will also hold a degree or professional qualification in a marketing or communication-related discipline. Experience of working within Insurance/London Market is preferred, as is a working knowledge of marketing automation and AI readiness. We are looking for an excellent communicator who is creative and proactive, with strong stakeholder engagement skills.

The successful candidate will be welcomed into the TMK family to help us further our purpose of enabling our clients to fulfil their ambitions whilst benefiting society and our people. We are committed to ensuring a safe, open, inclusive and empowering environment in which all of our people can thrive. All employees have the opportunity to join one or a number of inclusion network groups or take part in CSR and charitable activities. TMK is signed up to the Disability Confident Employer Scheme and we also accommodate flexible working, subject to the TMK flexible working policy.

As an underwriting firm with over 140 years’ experience of protecting clients from changing risks we put our confidence in the ability and talent of our people. We aim to be a ‘Good Company’ and this means being a great and inclusive company to do business with and being a great place to work. Our culture is founded on our core values of empowerment, inclusion, excellence, integrity, teamwork and innovation. We seek to recruit the best talent by endeavouring to reach diverse talent pools, offering dynamic working arrangements and investing in development.

To make your experience as comfortable as possible, please let us know if you require any reasonable adjustments or additional assistance during your application process. At Tokio Marine Kiln we are here to support you, please be reassured that we will do all that we can to ensure that your specific needs are met. Please reach out to [e-mail] in confidence, to discuss any specific assistance or requirements that you have.

If you encounter difficulties submitting your application, please email [e-mail].

If you are interested in this vacancy and would like to apply or find out more, please follow the links to apply. You can also share this vacancy with your network using a number of social media platforms.