Marketing Manager

Gizmo; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Gizmo, a rapidly growing startup, is seeking its first full-time marketing hire to drive user growth through innovative social media strategies. This role involves managing UGC, experimenting with content formats, and collaborating directly with the founders to shape the company's marketing direction. Join us for a unique opportunity to influence the growth of a platform aiming to revolutionize learning.

Benefits

Work directly with founders

Competitive salary + equity

Front-row seat in a fast-growing startup

Qualifications

• Experience building viral Instagram or TikTok channels.
• Strong communicator.
• Willingness to work hard and be hands-on.

Responsibilities

• Develop UGC strategy for TikTok and Instagram.
• Ideate and test new content formats.
• Build relationships with influencers and negotiate deals.

Skills

Communication

Social Media Management

Content Creation

Job description

Gizmo is a startup on a mission to make learning so easy and fun that anyone can learn anything. We're aiming to help 1 billion people learn by building Duolingo for Anything - a gamified way of learning anything!

In the past 12 months, we grew 10X to 1 million learners a month and racked up 200 million+ organic views across TikTok and Instagram. We are well funded and backed by some top VCs.

Why this role matters

You'll be our first full-time marketing hire, partnering directly with the founders to turn early viral success into a predictable growth engine that propels us to the next 100 million users.

Responsibilities

• UGC & Ambassador management: Develop a UGC strategy for TikTok and Instagram, source talent, and coach creators to deliver a steady stream of viral content
• Content experimentation: Ideate and test new formats, hooks, and storytelling angles, turning them into repeatable formats that drive growth
• Influencer management: Build relationships with influencers, negotiate deals, and develop creative briefs for influencer campaigns
• Product feedback: Provide user insights to product teams so we learn faster together
• Paid ads: Identify winning organic content, allocate marketing spend, and optimize ads

Requirements

• You have successfully built an Instagram or TikTok channel before - you've gone viral multiple times
• You are a strong communicator
• You aren't afraid to get your hands dirty
• You want to work hard for a chance at glory

Benefits

If this is you, you can expect:

• Work directly with all three founders and shape company strategy
• Hybrid: join us 4+ days per week in our London office
• Competitive salary + equity
• A front-row seat in an early, well-funded startup that's growing insanely fast