Marketing Manager

Harrison Scott Associates; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in print and marketing services is looking for a marketing manager to strategize and implement integrated marketing communication plans. The role focuses on enhancing brand visibility and driving growth through innovative strategies and CRM management, ideally situated within the vibrant city of London.

Qualifications

• Proven marketing expertise and people management skills.
• Solid knowledge of marketing and sales principles.
• Ability to prioritize tasks and manage multiple deadlines efficiently.

Responsibilities

• Developing and executing integrated marketing communications plan.
• Creating and managing sector marketing assets and vendor relationships.
• Driving traffic to website and managing CRM activities.

Skills

Creativity

Analytical skills

Strategic thinking

Team collaboration

Communication skills

Education

Marketing degree or equivalent experience

Job description

One of the UK’s leading providers of print and marketing services is seeking a creatively minded individual to oversee the overall performance, development, integration, and implementation of the company’s inbound and outbound sector marketing communications programmes. This role involves strategic planning for all marketing activities to align with business objectives and maximize profitable growth.

Key Responsibilities include:

1. Developing and executing an integrated marketing communications plan to enhance sector presence and awareness of the company’s services and solutions.
2. Creating and managing all sector marketing assets, including print and digital media, and managing vendor relationships.
3. Implementing advertising, sponsorship, public relations, tradeshows, and campaigns to raise brand profile and generate leads.
4. Building authority through thought leadership, case studies, and speaking engagements within focus sectors.
5. Collaborating with sales to meet commercial objectives by providing support tools and campaigns.
6. Driving traffic to the website and social media channels through strategic initiatives.
7. Managing CRM activities, including customer acquisition, retention, reactivation, and campaign targeting, while adhering to GDPR regulations.
8. Enhancing website usability, content, and conversion rates.
9. Developing and executing a social media strategy, especially on LinkedIn.
10. Supporting service demonstrations at various locations, including exhibitions and conferences.
11. Establishing relationships with key customers for references, case studies, and events.
12. Conducting voice of the customer research to inform marketing priorities and messaging.
13. Monitoring industry best practices and integrating them into marketing strategies.

Desired Traits:

• Highly self-motivated with a strong desire to succeed.
• Proven marketing expertise and people management skills.
• Solid knowledge of marketing and sales principles, including the full marketing mix.
• Strong commercial acumen and strategic thinking.
• Analytical, creative, and customer-oriented problem-solving skills.
• Effective team collaboration and cross-functional working abilities.
• Excellent planning, organizational skills, and attention to detail.
• Strong interpersonal and communication skills, both written and verbal, with the ability to build rapport and influence others.
• Ability to prioritize tasks and manage multiple deadlines efficiently.