Marketing Manager

Better placed recruitment; London; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A leading organisation in the insurance sector is seeking a Marketing Manager to drive member recruitment and growth through effective marketing strategies. This hybrid role offers an exciting opportunity to develop market strategies within a collaborative team, emphasizing the importance of compliance and industry standards.

Qualifications

• Proven track record in campaign planning, implementation, and analysis.
• Broad marketing expertise, particularly in insurance or financial services.
• Strong people management and leadership capabilities.

Responsibilities

• Devise and implement multi-channel marketing strategies.
• Monitor market trends to identify opportunities or threats.
• Lead development of detailed budget plans for marketing activities.

Skills

Campaign planning

Market analysis

Online content management

Social media strategy

Leadership

Job description

Marketing Manager – Insurance Organisation

Location: London (Hybrid: Office and Homeworking)

Type: Full-time

Salary: £55,000-£65,000

About the Role:
Seeking a proactive and experienced Marketing Manager to join a dynamic team. This role is integral to driving member recruitment, retention, and growth through the development and execution of impactful marketing strategies. Reporting to the Strategy Manager, you will play a key role in shaping commercial plans and ensuring compliance with industry regulations.

Key Responsibilities:

• Devise and implement multi-channel marketing strategies to maximise member engagement and achieve growth targets.

• Monitor market trends and analyse changes to identify opportunities or threats.

• Create compelling marketing messages and manage online/offline content for websites and apps using CMS.

• Lead the development of detailed budget plans and ensure effective management of marketing activities.

• Develop and guide social media strategies, encouraging engagement while mitigating risks.

Skills and Experience:

• Proven track record in campaign planning, implementation, and analysis.

• Broad marketing expertise, within the insurance, financial services or medical space.

• Strong people management and leadership capabilities.

• Proficiency in omni-channel marketing, integrating digital, social media, and traditional methods.

Personal Attributes:

• Self-starter with exceptional organizational and project management skills.

• Analytical and strategic thinker with excellent interpersonal abilities.

• Confident communicator, able to adapt messaging for diverse audiences.

• Resilient and able to deliver quality results under pressure.

Why Join Us?
This is an exciting opportunity to shape impactful marketing strategies within a supportive and collaborative team. If you’re ready to take on a challenging yet rewarding role and make a difference, we’d love to hear from you.