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Marketing Manager

ASR Group

London

Hybrid

GBP 50,000 - 70,000

Full time

2 days ago
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Job summary

ASR Group Europe recherche un leader de l'équipe de marque et d'e-commerce pour gérer des marques emblématiques. Ce rôle crucial implique le développement de plans de marque, la direction d'activités e-commerce et la supervision des sites web et des réseaux sociaux. Rejoignez une entreprise au sein d'une phase passionnante, où vous serez soutenu par une équipe compétente pour atteindre des objectifs ambitieux.

Qualifications

  • Expérience en marketing, de préférence en FMCG.
  • Leadership d'une marque de consommateur.
  • Expérience réussie en activation de marque multi-canaux.

Responsibilities

  • Développer et mettre en œuvre des plans de marque annuels.
  • Superviser les activations marketing et la gestion des canaux numériques.
  • Gérer le budget marketing pour maximiser le ROI.

Skills

Leadership
Gestion de marque
Activation multicanal
Stratégies d'acquisition client
E-commerce

Job description

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In this role, you will lead the UK brand & e-commerce team for ASR Group Europe (ASRGE). The team consists of a Marketing Assistant, two Brand Managers, a Digital Marketing Manager, and personnel responsible for e-commerce fulfilment. The team manages the Lyle’s brand (No.1 Golden Syrup), Tate & Lyle brand (No.2 in Sugars), and Whitworths (No.4 in Sugars), as well as overseeing specific e-commerce activities. Responsibilities include producing annual brand plans, executing targeted activations, achieving e-commerce targets, and maintaining owned media channels.

This is an exciting phase for the business as we push NPD projects, with this position playing a key role. You will be supported by a strong team and a larger marketing function to ensure success.

Location: WC2E 9HE (Hybrid: 3 days in office, 2 days remote)

DETAILED ROLES & RESPONSIBILITIES

  • Annual Plans: Develop and implement annual brand plans that align with marketing, sales, and innovation goals, ensuring delivery of marketing objectives.
  • Activation: Oversee agencies and internal resources to execute marketing activations, including creative development and media planning.
  • Digital & Owned Media: Lead team to manage performance of web and social media channels.
  • E-commerce: Guide team in developing successful online storefronts, customer acquisition strategies, and performance management.
  • Communication & Team: Foster strong relationships with external agencies, marketing colleagues, sales, and other functions to ensure alignment and provide strategic direction.
  • Budget: Manage costs to maximize ROI, set and oversee the annual marketing budget.
  • EPD / Portfolio Management: Maintain product portfolios for profitability, supporting periodic reviews with analysts and sales teams.
  • People Management: Lead and develop team members, clarifying responsibilities and coaching for performance.

ESSENTIAL WORK EXPERIENCES

  • Marketing experience, preferably in FMCG
  • Leadership of a consumer brand
  • Successful multi-channel brand activation experience
  • Experience in launching and establishing new products
  • Proven ability to increase sales via e-commerce

At Tate & Lyle Sugars, our goal is to be the most admired sweetener company.

Our Values: Service Excellence: Be industry’s gold standard through reliability, quality, and customer service. Efficiency & Sustainability: Reduce inefficiencies to be a sustainable, low-cost producer. Value-Add: Gain strategic advantages and profitability through value-added products and services. Our foundation is Talent and Culture, as we aim to build, retain, and motivate a winning team.

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