Marketing Manager

Blue Legal; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A national law firm is seeking a Marketing Manager to enhance its reputation and relationships within the Social Responsibility and Not-for-Profits sector. The ideal candidate will collaborate with stakeholders to implement marketing strategies, develop content, and lead full marketing campaigns, with a strong emphasis on communication and analytics. Experience in a professional service environment is crucial.

Qualifications

• Experience in a professional services firm is essential.
• Broad marketing experience for working with senior stakeholders.
• Strong communication skills for reports and thought leadership.

Responsibilities

• Implement marketing plans aligned with business strategies.
• Develop and lead marketing campaigns from inception to completion.
• Collaboratively work with partners on brand accuracy.

Skills

Communication

Copywriting

Stakeholder Management

Digital Marketing

CRM Knowledge

Analytics

Education

Relevant Bachelor's Degree

Tools

Google Analytics

Emailing Platforms

InterAction CRM

Job description

An award winning national law firm is currently looking for a Marketing Manager to join their team in London. They are looking for someone who working closely with stakeholders across the business to develop and deliver marketing initiatives. This role will be reporting to the National Director of Brand, Marketing & Communications.

The Responsibilities:

• Will be implementing marketing plans aligned with business plans in order to support the firm’s reputation, increase recognition and build relationships in the Social Responsibility and Not for Profits sector.
• Working alongside the marketing team to create PR and digital content.
• Develop, deliver and lead full marketing campaigns from inception through to completion. This will consist of managing events and webinars, writing, structuring and formatting copies.
• Collaboratively working with partners to ensure brand and positioning accuracy in proposals and presentations.
• Monitoring and maintaining website content is kept up to date and use Google Analytics to monitor performance.
• Effectively manage expectations of senior management to help build strong partner relationships.

The Candidate:

• Experience working in a professional services firm
• Broad marketing experience with the ability to work with senior stakeholders.
• Knowledge and experience of CRM (preferably InterAction), emailing platforms (e.g. Concep) and Google Analytics.
• Excellent communication and copywriting skills are essential for the writing of reports, briefings, email alerts and adding value to the sector’s thought leadership.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.

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