Marketing Manager

Fundamental Hospitality; London; On-site; GBP 48,000 - 66,000; Full time

Job summary

A leading hospitality group is seeking a Marketing Manager for its new venue in London. The role involves strategic brand management and impactful marketing activations, targeting a professional with a robust background in F&B marketing and a comprehensive understanding of the London dining scene. This position offers a dynamic opportunity to work closely with a global team, ensuring brand standards and equity are consistently met across all platforms.

Qualifications

• 4-5 years experience in Brand/Marketing, ideally in F&B.
• Understanding of London F&B scene essential.
• Experience in content creation and digital marketing required.

Responsibilities

• Overseeing the execution of marketing activations in the restaurant.
• Creating content brief and proposing marketing calendars.
• Managing graphic design and PR agencies for brand visibility.

Skills

Interpersonal skills

Organizational skills

Creativity

Content creation

Digital marketing

Event management

Social media skills

Education

Educational background in marketing

Tools

Microsoft Office

Mailchimp

Canva

Job description

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Fundamental Hospitality is looking to hire an experienced Marketing Manager to join our pre-opening team at Shanghai Me in London.

Marketing Manager will work closely with the Global Brand Marketing Manager, Director of Marketing and the General Manager to plan and maintain the brand identity through strategic planning and activation. Marketing Manager will be responsible for the day-to-day execution and implementation of activities to support Shanghai Me London. The role requires organization, flexibility, and creativity. Marketing Manager will report directly to the Global Brand Marketing Manager, Director of Marketing and the General Manager. Knowledge and interest in the F&B, brand, and marketing industries are essential with a willingness to learn more.

QUALIFICATIONS & SKILLS:

4-5 years experience in Brand/Marketing (experience within the F&B industry is preferred)

Working proficiency in the language of their environment

Hospitality/ F&B background

Understanding of London F&B scene

Finger on the pulse of what is current culturally, socially, and especially in the dining scene of their respective country

Capacity to work autonomously

Experience in working with operations team (FOH and BOH)

Strong interpersonal skills

Very organised, well spoken, patient, hospitable, creative, passionate, positive mindset

Able to work effectively on their own and as part of a global team

Able to work under pressure

Eye for quality and detail

Experience in content creation, digital marketing, events management, budgeting, reporting, account management, overseeing external agencies to the highest standard

Self-starter with solution driven mindset

Educational background in marketing preferred

Excellent social media skills/ content creation and knowledge of Microsoft office/ Mailchimp/ Canva

Confident in spoken and written English

RESPONSIBILITIES:

Creating content brief for any marketing activation

Conceiving and proposing to the Global Brand Marketing Manager a marketing calendar with a localized approach

Supporting the execution of activations in the restaurant

Events - where the Marketing Manager should take full ownership of overseeing the event, treating it as a professional mission. Throughout the process, it’s important to keep the global brand marketing manager informed and engaged, ensuring alignment with the overall brand strategy

The Marketing Manager should assist and support the Global Brand Marketing manager in charge of private dining events (PDR), offering help with resources like flowers and menu design, etc. Seamless communication should be maintained to ensure that the global brand marketing manager is kept informed throughout the process

Conceiving and proposing to the Global Brand Marketing Manager a social media calendar with a localised approach

Overseeing strategic digital campaigns to drive awareness, build brand equity and convert prospective guests to loyal guests

Liaising often and closely with the brand team and the operation team to create a strong channel of communication in order to meet business needs

Assisting in the development of all brand collaterals

Maintaining tone of voice across all brand touch points on digital and local platforms

Responding to DM's across all platforms from guests

Managing Graphic Design, PR agency, and Digital Marketing Agency to deliver tailor-made results that actively drives the brand equity and visibility

Keeping a close record of challenges and achievements through monthly reporting

Working closely with the Brand Manager to ensure brand standards are consistently met

Coordinating photoshoots and videoshoots

Montly BRM reports with social media, PR and digital marketing inclusions

Who are we?

Established in 2011, Fundamental Hospitality is a UAE born company that unifies the regions leading lifestyle concepts. As an international ecosystem of hospitality brands, the group develops elevated, home-grown concepts that showcase the quality and innovation of the region, whilst exporting them to key cosmopolitan cities around the world. Fundamental Hospitality delivers lifestyle brands reimagined, where a creative approach to concept development leads to a dynamic experience in each and every venue. The group has played a fundamental role in the expansion of brands from the UAE to the world, where we understand the essential elements needed to execute experience driven lifestyle concepts on an international scale. The collection of brands within the portfolio include globally acclaimed concepts Gaia, Shanghai Me, Alaya, La Maison Ani, Piatti and Izu Burger, as well as international franchises, Scalini Dubai, Scalini Riyadh, Cipriani Dubai, and Cipriani Dolci UAE. Fundamental Hospitality owns and operates venues across the Middle East and Europe, with ongoing expansion of the group’s concepts into the GCC, Europe, UK, and USA. Dubai will further see the launch of new home grown concepts as Fundamental Hospitality continues to cement itself as the leading innovator in the hospitality industry.