Marketing Manager

Close Brothers Group; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Join a leading UK merchant banking group as a Marketing Manager, responsible for supporting the Head of Marketing to deliver strategic campaigns. You’ll manage budgets, ensure brand consistency across channels, and develop your team while driving brand growth. An excellent opportunity for a passionate marketer with a proven track record.

Qualifications

• Passionate, results-driven marketer with a creative flair.
• Proven experience in growing brands.
• Understanding of brand measures and measurement frameworks.

Responsibilities

• Support the Head of Marketing in developing the Premium marketing strategy.
• Manage and track the brand marketing budget.
• Line manage and develop the Graphic Designer and Marketing Executive.

Skills

Brand strategy

Analytical thinking

Creative flair

Commercial acumen

Customer experience

Job description

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At Close Brothers we look to recruit individuals from all different backgrounds and encourage you to apply even if you don’t tick every box. We celebrate diversity, promote inclusivity and are open to discuss flexible work options to help you balance your work and home life.

Join the Close Brothers Marketing Team where you will be responsible for supporting the Head of Marketing in developing and delivering marketing campaigns, events and communications with a Graphic Designer, and a Marketing Executive, as support.

The ideal candidate will have previous experience in delivering a brand strategy for colleagues, customers, and partners with excellent verbal, written and presentational skills.

RESPONSIBILITIES

• Support the Head of Marketing to develop and deliver the Premium marketing strategy to support the business in achieving its long-term strategic and short-term objectives.
• Define, develop and embed the desired brand experience for customers and brokers across channels.
• Be the brand guardian for the look and feel of the Premium brand, including tone of voice, ensuring all creative and external communications align to the Close Brothers brand guidelines.
• Report monthly on the effectiveness of all marketing activity, including developing the most appropriate KPIs for measurement
• Manage and track the brand marketing budget. Work closely with the Finance team and marketing peers to deliver all brand activities on time and within budget.
• Play a key role in the tendering process for new partnerships and take ownership for the delivery of all tender related marketing collateral.
• Build a brand measurement framework. Own and embed the framework reporting on results at least annually. Own and drive forward brand related actions.
• Line manage and develop the Graphic Designer and the Marketing Executive, to support the creative and external communications requirements of the business

Developing Our People: as a line manager, you will be responsible for inspiring and motivating your team, as well as developing performance through coaching. You will encourage your team to take responsibility for their own personal development and provide support through regular feedback.

WE WOULD LOVE TO HEAR FROM YOU IF YOU HAVE/ARE:

• A passionate, results driven marketer who has a creative flair
• Proven experience of growing brands
• An understanding of brand measures and brand measurement frameworks
• A good understanding of PR
• A passion for championing good customer experience
• Solid commercial acumen who is comfortable taking an analytical approach to activity reviews using data and insight to make recommendations for future activity/action
• Tenacious and willing, can be ‘hands-on’ as required to get the job done

IT IS NOT ESSENTIAL BUT IT WOULD BE GREAT IF YOU HAVE:

• Experience at influencing senior stakeholders
• B2B Marketing experience
• Experience of working in a fast-paced Marketing team

We are an inclusive organisation and committed to ensuring our recruitment process is as accessible as possible to everyone. We will make adjustments for people who have a disability or long-term condition. If you need the job description or application form in an alternative format or would like to discuss the recruitment process with us, please email us at or request a call back.

ABOUT US

At Close Brothers we support employees to balance their work life priorities and in this role you will be able to enjoy a mixture of hybrid working.

Close Brothers is a leading UK merchant banking group providing lending, deposit taking and securities trading. We employ approximately 3,000 people, principally in the United Kingdom and Ireland. Close Brothers Group plc is listed on the London Stock Exchange and is a constituent of the FTSE 250.