Marketing Manager

Global; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading entertainment company in London is seeking an experienced Marketing Manager to lead brand marketing strategies for iconic entertainment brands. You will drive campaigns, enhance audience engagement, and collaborate with teams to ensure brand consistency and innovation. Required qualifications include a proven track record in brand marketing and excellent stakeholder management skills. The role offers diverse challenges and the opportunity to work with recognizable brands.

Qualifications

• Proven experience leading end-to-end brand marketing campaigns.
• Strong track record turning data and insight into action.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and deliver marketing plans in partnership with Senior Marketing Manager.
• Own projects end-to-end including timelines and reporting.
• Shape strategy and branding for flagship podcasts.

Skills

Brand Strategy Development

Campaign Management

Creative Thinking

Data Analysis

Stakeholder Management

Media Buying

Job description

Accepting applications until: 10 October 2025

Job Description

Overview

As a Marketing Manager at Global, you will join Global’s dynamic Brand Marketing team and help grow some of the UK’s most iconic entertainment brands. You’ll lead marketing strategy and campaigns for Global Player, drive growth for flagship podcasts (including The News Agents, My Therapist Ghosted Me, Live & Let Dyers), and support the wider portfolio, including Heart, Smooth, and more.

You’ll create high-impact campaigns, build audience engagement, and work side-by-side with our Senior Marketing Manager to keep Global brands at the forefront of UK entertainment.

Key Responsibilities

• Lead Brand Strategy: Develop and deliver marketing plans in partnership with the Senior Marketing Manager.
• Campaign Management: Own projects end-to-end including timelines, budgets, stakeholders, roll-outs, and reporting.
• Creative Solutions: Generate fresh, innovative ideas and manage multiple briefs at pace across a diverse brand portfolio.
• Podcast & App Marketing: Shape strategy and branding for flagship podcasts and launch new titles; drive Global Player awareness and app downloads.
• Brand Guardianship: Safeguard and evolve brand positioning, ensuring consistency across every touchpoint.
• Media Buying & Agency Management: Oversee campaign delivery, manage external agencies, and optimise media spend.
• Talent Collaboration: Work confidently with presenters, artists, and management teams to deliver seamless campaigns.
• Continuous Improvement: Use data and insight to refine activity and identify new growth opportunities.

What You’ll Love About This Role

Think Big: Few roles let you market names this recognisable and loved.

Own It: Our brands are always on. No two days, or campaigns, are the same.

Keep it Simple: By leading with clarity, collaboration and insight, you’ll simplify complex campaigns into focused, effective marketing that cuts through and delivers real impact.

Better Together: You’ll join a passionate team and work with colleagues across the business who are rooting for your success.

What Success Looks Like

In your first few months, you’ll have:

• Built a strong understanding of each brand’s tone, positioning, and growth opportunities.
• Developed and launched campaigns that drive measurable brand engagement.
• Earned trust across the business by building strong relationships with key stakeholders and your Brand Marketing teammates.
• Identified opportunities and potential challenges to help shape future strategy.
• Delivered early wins with high-quality campaigns in our fast-moving environment.

What You’ll Need

• Proven experience leading end-to-end brand marketing campaigns.
• Strong track-record turning data and insight into action.
• Creative flair with a track record of high-impact, audience-focused campaigns.
• Excellent communication and demonstrable stakeholder management skills, able to influence at all levels.
• Commercial awareness and understanding of how marketing drives revenue.
• Highly organised, detail-driven, and comfortable working to tight deadlines.
• Proven experience with media agencies and leading paid ATL campaigns.
• Resilient, adaptable, and proactive, with a love of learning.
• (Desirable)Experience in podcast or app marketing.