Marketing Manager

Home Instead Senior Care; London; On-site; GBP 38,000 - 45,000; Full time

Job description

Company Description

Home Instead Hammersmith & Chiswick is one of the 250 offices of the leading Home Care provider Home Instead Inc.

We simply exist to provide the best home care service and empower our people to fulfil their professional aspiration.

Our care is unique as it is designed and delivered by the best health care professionals.

Our service is rated Outstanding by the Care Quality Commission (CQC), the independent regulator of health and social care in England—an accolade only 4% of home care companies in the UK achieve!

We are a bunch of enthusiastic people who are trying to change the face of Ageing and Care Giving.

• We have the expertise
• We have the heart
• We just need you !!!

Job Description

Job Title: Marketing/Business Development Manager

Location: Chiswick, Hammersmith & Fulham and surrounding areas

Company: Home Instead Chiswick & Hammersmith

Salary: £38,000-45,000 per annum, depending on relevant experience + annual bonus

Term: Full-Time, Perm, 40 hours p/w Mon-Fri (8am-4pm/9am-5pm)

Application Deadline: Friday, April 11th (Position may be filled earlier if a qualified candidate is selected)

Key Responsibilities:

• Networking: Engage strategically with local professionals and organizations to cultivate trust and position Home Instead as a preferred partner for care services.
• Relationship Development: Establish and maintain robust relationships with healthcare professionals (e.g., NHS staff, social workers), legal professionals, financial advisors, religious leaders, and other influential members of the community.
• Client Enquiry Generation: Drive client acquisition through focused networking and relationship-building efforts, with a primary goal of securing 75% of enquiries from recommendations by healthcare professionals, community leaders, and other key influencers.
• Event Planning & Collaboration: Plan and execute impactful events such as seminars, workshops, and presentations that provide value to healthcare professionals and community leaders while promoting Home Instead’s services.
• Public Relations & Community Outreach: Increase Home Instead’s visibility through carefully executed PR initiatives, local partnerships, and sponsorships that align with our mission and values.
• Marketing Strategy Development: Develop and implement innovative local and digital marketing strategies to increase brand awareness and drive referrals.
• Data Analysis & Optimization: Collect, analyse, and report on marketing data to evaluate performance and optimize future efforts. Use insights to ensure continuous improvement in campaign effectiveness.
• Leadership & Team Support: Lead by example, providing guidance and support to the team to help drive business growth and meet organizational goals.
• Sales Cycle Analysis: Work with the team to review the sales cycle and identify areas for improvement in conversion rates and referral generation.

Qualifications

• Minimum of 3-5 years of proven experience in business development, marketing, or sales, preferably within healthcare or related sectors.
• Strong understanding of local community dynamics and the ability to build relationships across a broad spectrum of professionals, including healthcare providers, legal professionals, financial advisors, and faith leaders.
• Excellent networking and relationship-building skills, with the ability to engage and influence key stakeholders effectively.
• Experience in event planning, public relations, and executing marketing campaigns with a strong focus on local community engagement.
• Strong analytical skills with the ability to use data to inform decisions and drive results.
• Exceptional communication skills, with a professional demeanor and the ability to present Home Instead’s services confidently to a diverse range of audiences.
• A self-motivated, results-oriented individual with the ability to work independently while aligning with franchise standards and organizational goals.

If you have a passion for strategic marketing, brand storytelling, and audience engagement, this is an opportunity to make a meaningful impact on the lives of seniors and their families.