Marketing Manager

Skypath; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading travel technology company seeks a dynamic B2B marketing professional to develop and execute marketing strategies. Responsibilities include managing marketing plans, overseeing digital initiatives, and coordinating company events. The ideal candidate has experience in B2B marketing, strong communication skills, and a degree in a relevant field.

Qualifications

• Motivated, self-starter with ability to handle multiple priorities.
• Practical experience in digital marketing.
• Track record of delivering new marketing assets.

Responsibilities

• Manage and optimize B2B marketing strategy.
• Coordinate digital marketing initiatives and manage websites.
• Oversee creation of marketing assets and public relations.

Skills

Experience of B2B marketing

Digital marketing knowledge

Strong communication skills

Project management

Copywriting

Education

Degree Educated

Tools

WordPress

MS Office Suite

Job description

Our client, an international travel technology software company, is seeking a dynamic B2B marketing professional. You will be managing the creation and execution of the marketing plan, which includes developing brand product assets, overseeing trade shows, supporting email marketing efforts, and taking ownership of brand management.

Key Activities:

• Working with the Management team to define and implement the B2B marketing strategy

• Design and implement the necessary Marketing programmes to achieve company objectives

• Own, manage and optimise the relationship between our client and the Marketing Agency, ensuring work is delivered on time and to our requisite standard

• Manage the websites, including content management, SEO/SEM, providing reporting key metrics and trends

• Co-ordinate digital marketing initiatives, including email campaigns, use of social media and overall company lead generation

• Coordinate the creation of various assets, including pitch deck, product brochures, website pages and blog posts

• Help coordinate company events, including Exhibitions, Trade Shows and User Conferences

• Manage overall Public Relations and communications, including exposure of Senior Management, newsletters, blogs and press releases

• Manage company brand, including the design and style of the website and template documents

• Support sales and business development initiatives

The ideal candidate will have:

• Experience of B2B marketing in the software industry (experience of the Travel and Tourism space preferred but not essential)

• Motivated, self-starter with ability to handle multiple priorities and projects

• Strong understanding of marketing planning, programmes and channel management

• Practical knowledge and experience of digital marketing

• Track record of delivering new marketing assets and content

• Experience of managing a website, ideally with experience using WordPress

• Experienced in managing and delivering workloads when working with external partners e.g. Agency

• Excellent interpersonal and communication skills. Copywriting experience preferred

• Degree Educated preferred

• Proficient in the use of MS Office Suite

Min. 2 x days in a London office.