Marketing Manager

Goodman Masson; London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading company in financial software is seeking a Marketing Manager for a 12-month fixed-term contract in London Victoria. This hybrid role focuses on managing marketing initiatives, leading demand generation efforts, and overseeing budgets. Ideal candidates will have extensive B2B marketing experience and a robust understanding of integrated campaigns.

Qualifications

• Solid experience in leading demand generation initiatives.
• Experience managing a budget.
• Prior experience working in the B2B sector.

Responsibilities

• Manages marketing activities and programs for the organization.
• Develops and implements marketing plans to achieve business objectives.
• Ensures project milestones and goals are met within budget.

Skills

Demand Generation

Marketing Analytics

Communication

Influencing

Cross-functional Partnership

Tools

Salesforce

Eloqua

Job description

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Marketing Manager
Offering between £ £ per day
Located in London Victoria
12-months fixed term contract
Hybrid working (2/3 days in office)

Abouts the company

This company is an American multinational business software company that specializes in financial software. Their platform helps you achieve financial confidence with TurboTax, Credit Karma, QuickBooks, and Mailchimp. One person, one community at a time.

Key responsibilities

• Manages the marketing activities and programs for the organization.
• Develops and implements marketing plans to serve the business objectives.
• Stays abreast of changes in the marketing environment and coordinates market research projects.
• Selects and manages ongoing relationships with different marketing vendors.
• May oversees advertising, events and public relationships.
• Manages subordinate staff in the day-to-day performance of their jobs.
• Ensures that project/department milestones/goals are met and adhering to approved budgets.
• Has full authority for personnel actions.
• Extensive knowledge of department processes.

Requirements

• Solid experience in leading demand generation initiatives
• Experience managing a budget
• Experience with Marketing Analytics
• Experience across PPC, Social and Content Syndication with a lead generation focus
• Ability to work closely with the broader Performance Marketing & Website teams to ensure demand generation best practices and data driven website touchpoints for lead generation are installed
• Ability to design, own and report on a robust media testing plan across demand generation, with the goal of clearly showing impact of campaigns on business performance
• Proven communication and Influencing skills working closely with creative and content teams to ensure teams are aware of content requirements
• Track record of working in cross functional partnerships
• Experience of sourcing, implementing and maximizing B2B martech such as: Salesforce, Eloqua etc
• Experience planning integrated funnel funnel demand generation campaigns through: Brand, Display, Video, Content, Whitepapers, Case Studies, Webinars, Events, Research, High Quality Leads, Appointment Setting, Demo, Trial and Sales Enablement
• Prior experience working in the B2B sector

In our company values we aim for equity at all stages of the recruitment process, please let us know if we can do anything to make the process more accessible to you.