Employment Type: Full Time
Locations to Work: Undisclosed | London, UK
Status: Not Available
Position Roles: Marketing Director, VP of Marketing
Who you are
Unravel is a flexible, AI-powered booking assistance platform combined with engaging videos linked to destination and accommodation details, serving 30M active users.
What the job involves
- Work with leadership to create a cohesive marketing plan, set annual growth and engagement targets, and define key metrics to measure success.
- Design campaigns with detailed end-to-end plans and mobilize resources to exceed targets.
- Leverage external networks and agencies to accelerate the marketing agenda.
- Create a structured Unravel marketing team with clearly defined roles and responsibilities; lead the hiring process.
- Build relationships with media and stakeholders through creative PR strategies.
- Monitor all marketing campaigns and optimize them as needed.
- Conduct market analysis to identify challenges and opportunities for growth.
- Provide guidance and ideas for organizing effective marketing events.
- Participate in quarterly and annual planning of the company's objectives.
- Track competitors’ activities.
- Collaborate with Product and Partnerships teams to relay customer feedback for product evolution.
Additional Requirements
- MBA or relevant degree, or strong marketing experience and knowledge.
- Proven experience in designing and executing successful marketing campaigns.
- Solid knowledge of SEO, web analytics, and Google AdWords.
- Experience with CRM software and digital marketing tools and techniques.
- Strong leadership, analytical, and project management skills.
- Strategic mindset with the ability to make tough decisions.
- Attention to detail, emotional intelligence, and excellent communication skills.