Marketing Manager

Marketing Manager

40 million people wear spectacles in the UK alone, but the optical industry hasn’t changed enough in three centuries. Products are tired, standards are mediocre, and the experience is dull. We’re going to change that, and build the world’s most customer-centric spectacles company. We are proud to be a Living Wage Employer and to be B Corp Certified.

The Role

As Marketing Manager at Cubitts, you'll be responsible for developing and executing marketing strategies that build brand awareness and drive customer acquisition in our key markets of the UK and the US. You'll craft compelling narratives about products, services and partnerships that resonate with both consumers and press, ultimately translating our unique story into measurable business growth.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to increase Cubitts' brand awareness within the UK and US
• Create compelling brand stories that effectively communicate our brand, innovation and design philosophy
• Identify and execute on collaborations and partnerships with the explicit aim of driving awareness and ultimately new customers, with a particular focus on New York and the US
• Plan and execute multi-channel marketing campaigns across digital, social, and traditional media
• Select and manage PR agencies and support to maximise the reach and impact of our campaigns and initiatives
• Build and maintain relationships with fashion, design, and lifestyle press in London, New York and beyond
• Track and report on key performance metrics, particularly those related to brand awareness and customer acquisition
• Manage marketing budget effectively to maximise ROI
• Coordinate Cubitts Ambassador programme, working with relevant tastemakers to shape Cubitts perception and drive brand awareness

Key Performance Indicators:

• Growth in brand awareness metrics (share of voice, brand recognition, media mentions)
• Increase in new customers, with aim of 50,000 new customers in FY25/25
• Engagement rates across marketing channels
• Quality and quantity of media coverage in relevant publications in the UK and US
• Conversion rates from marketing initiatives

What we’re looking for:

• 5+ years of relevant marketing experience
• Proven track record of successfully growing brand awareness and customers
• Strong understanding of marketing channels and strategies - both offline and online
• Experience with data analysis and performance marketing
• International (and in particular US) marketing experience a significant bonus

Some nice things you’ll get

• Complimentary spectacles, eye examinations and generous discounts
• Option to buy and sell holiday
• Paid time away for the important moments in life
• Annual season ticket loan
• Cycle to work scheme
• Life assurance
• Subscription to Champion Health
• Unlimited You Can Now Business Skills Training

Contract

Type: Permanent- 40 hours

Salary: £42,147

Job grade: Manager Lvl 3