Marketing Manager

Yodel Mobile; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading app growth consultancy, based in London, is seeking a Marketing Manager. This strategic position will focus on multi-channel marketing efforts, and requires a strong background in B2B marketing, campaign management, and collaboration with various stakeholders. You'll play a crucial role in enhancing brand visibility and driving business growth through innovative marketing strategies.

Benefits

Flexible working

Private health cover

Regular socials

Monthly rewards

Qualifications

• 4+ years of B2B marketing experience, ideally in agency or digital environments.
• Experience in managing and mentoring junior team members.
• Strong communication skills and attention to detail.

Responsibilities

• Plan and execute multi-channel marketing campaigns across various platforms.
• Lead campaign development for events and marketing materials.
• Drive SEO performance and manage website content.

Skills

B2B marketing

Content creation

Campaign delivery

Social media management

SEO

Data interpretation

Stakeholder management

Tools

HubSpot

GA4

Job description

We’re looking for a motivated, hands-on Marketing Manager to join our growing team in London.

Location: Farringdon, London (Hybrid)
Contract: Full-time position

This is a brilliant opportunity for a strategic thinker with strong execution skills to help shape and deliver high-impact marketing activity that fuels brand visibility, lead generation, and business growth.

Working closely with the Head of Marketing and Senior Marketing
Executive, you’ll help drive forward our full-funnel marketing approach, from content and campaigns to SEO, social, events, and reporting. The role also plays a key part in supporting marketing initiatives across Yodel Mobile and the wider NP Digital group, with growing opportunities for cross-brand collaboration .

Key responsibilities

• Plan and execute multi-channel marketing campaigns across SEO, content, email, paid media, and organic social
• Lead campaign development and execution for both owned and partner events
• Own the content calendar, managing the delivery of blogs, newsletters, case studies, and reports
• Produce a variety of marketing materials, including thought leadership articles, social content, and visual assets, to support brand awareness and lead generation
• Strategically manage and grow relationships with partners worldwide
• Drive SEO performance, overseeing content optimisation and ensuring best practices are implemented across the site
• Manage website performance and updates, owning content changes in WordPress and working to improve traffic, engagement, and conversion
• Lead monthly marketing reporting, extracting key insights and turning data into strategic recommendations and next steps
• Work closely with the New Business team to align campaign messaging with lead generation efforts and support sales enablement through targeted content
• Collaborate with internal teams, clients, and external partners to ensure cohesive, on-brand marketing across all touchpoints
• Support and guide the Senior Marketing Executive, fostering high-quality output, helping to prioritise effectively, and encouraging ongoing professional development

Requirements

• 4+ years of B2B marketing experience (ideally in agency, app, digital, or SaaS environments), with a track record of owning key workstreams and stepping into leadership responsibilities
• Confident navigating between strategy and execution
• Strong experience in content creation, campaign delivery, and social media management
• Excellent writing skills and a strong grasp of written English, with the ability to tell compelling stories in a consistent tone of voice
• High attention to detail, with a focus on accuracy across copy, reporting, and delivery
• Experience producing award entries and coordinating industry events or marketing activations
• Prior experience managing or mentoring junior team members, with a collaborative, supportive approach
• Good understanding of SEO, digital channels, email platforms, and analytics tools (e.g. GA4)
• Highly organised and delivery-focused, able to juggle multiple workstreams and meet deadlines with ease
• Experience using HubSpot for automation, email marketing and campaign management
• Confident interpreting performance data and applying insights to improve marketing outcomes
• Strong communication and stakeholder management skills, with experience working cross-functionally and with external partners

We are the leading app growth consultancy, specialising in full-funnel app marketing strategies, including app store optimisation (ASO), user acquisition, retention, engagement, product CRO and monetisation. Based in Farringdon, London and part of NP Digital, we operate globally to serve clients in the UK, Europe and the Americas, including Universal Music, Wim Hof Method, Yodel Delivery, Tinder, Global Player, Confused.com, UKTV and more.

Our dynamic team of ambitious and mission-driven app experts is dedicated to delivering exceptional app growth services. With a collective experience of over 70+ years in mobile marketing, the team is passionately committed to successfully launching and scaling apps in the global mobile market.

We are in the middle of significant growth, having achieved momentous recognition in the industry for our progressive approach to app growth. Recent awards include:

• Sunday Times Best Place to Work 2025
• Culture 100 UK’s greatest Companies to Work for 2024
• App Marketing Agency of the Year App Growth Awards 2024
• Most Effective ASO Campaign EMMA 2023

Company culture & benefits

From flexible working and private health cover to regular socials, and monthly rewards, we’re committed to creating a workplace where you feel supported, recognised, and excited to show up every day.

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Offering award-winning App Store Optimization (ASO), User Acquisition Campaigns, Mobile App Consultation, Mobile Creative Services to launch, scale and transform your apps.

Smokehouse Yard, 44-46, St John Street, London, EC1M 4DF