Marketing Manager

Travel Trade Recruitment; London; On-site; GBP 50,000 - 60,000; Full time

Job summary

A reputable Tour Operator based in London is seeking an experienced Marketing Manager to join their team. The role involves planning and executing marketing strategies, managing a team, and delivering campaigns across various channels to achieve growth. A salary of £50,000 - £60,000 is offered, alongside a range of employee benefits and a positive company culture.

Benefits

25 days annual leave plus bank holidays

Familiarisation trips

Wellbeing program

Learning & development opportunities

Work From Anywhere for up to 10 days per year

Qualifications

• Minimum 3 years experience in a Marketing Manager role.
• Experience in the cruising or touring market preferred.
• Proven ability to execute marketing strategies and achieve commercial objectives.

Responsibilities

• Plan and deliver integrated marketing campaigns aligning with commercial objectives.
• Manage a team of 4 marketing executives, overseeing their workload and development.
• Evaluate and optimize overall marketing budget and activities.

Skills

People Management

Strategic Marketing

Communication

Analytical Skills

Team Leadership

Job description

Are you an experience Marketing Manager within the Cruising / Touring Industry? Do you have a strong background in Offline Marketing? Do you possess strong people management skills?
WE HAVE THE ROLE FOR YOU!

We are working with a London based reputable Tour Operator, who are on the lookout for an experienced Marketing Manager to join their team.

As a Marketing Manager you will be responsible for the planning, delivery and evaluation of direct and trade campaigns in accordance with the marketing plan whilst managing workload of 4 direct offline / trade marketing executives. This role also involves managing key trade partner annual marketing agreements, liaising with our National Account Managers/ BDM's to ensure marketing assets are delivered in a timely manner with monthly evaluation of marketing spend.

This role supports the Head of Marketing delivering all integrated marketing campaigns to achieve growth and profitability targets working alongside the Digital Marketing Manager. The successful candidate will be an experienced, agile marketer who is capable of managing multiple projects with a broad knowledge of offline media (Press/ TV/DM/Events) and ability to tailor strategy and messaging to the company brand.

Responsibilities:

• Plan, deliver, evaluate and optimise integrated brand and tactical marketing campaigns against agreed objectives and budget for Direct and Partner activity to support commercial objectives
• Manage workload and develop marketing team - 4 x executives
• Manage overall budget spend, tracking and analysis - including TV, print, DM, Trade partner activity, events, collateral and bespoke marketing projects, as required
• Day-to-day management of agencies and suppliers to ensure timely delivery of activity - Media agency, TV production, print supplier
• Work closely with stakeholders and partners to identify and implement opportunities to leverage B2C activity through the trade to maximise overall campaign impact and ROI

The person:

• Confident marketing manager who has a minimum of 3 years relevant experience at this level who understands AB1 demographic audience / cruise and touring market
• Evidence of marketing activity and achievements across full spectrum, including campaign and brand strategy
• Demonstrated ability to drive marketing strategy to achieve commercial objectives
• Sound commercial acumen and focus on ROI
• Demonstrated capacity to manage people, resources and budgets
• Outstanding organisation skills with the capability to manage multiple
• Commitment to exceptional standards of quality and service
• Excellent communication, leadership and delegation skills
• Passion for continued improvement
• Accountable and reliable
• Proactive and positive

The package:

• A salary of £50,000 - £60,000 (dependant on experience)
• 25 days of annual leave, plus bank holidays
• Experience our premium products with familiarisation trips
• Wellbeing program and learning & development opportunities
• Opportunity to Work From Anywhere for up to 10 days per year
• Highly engaged team and great company culture

Interested?

Please click APPLY or contact [e-mail]