Marketing Manager

Viber; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A global tech brand seeks a proactive Marketing Manager to enhance user growth and engagement for its payment feature. The role involves driving CRM strategies and collaborating with cross-functional teams to improve marketing performance. Ideal candidates are data-driven generalists with strong communication and project management skills, ready to thrive in a dynamic environment.

Qualifications

• 3+ years in CRM, growth or digital marketing.
• Hands-on experience with marketing automation tools.
• Fluent in English; knowledge of Greek or other CEE languages a plus.

Responsibilities

• Own CRM and lifecycle marketing campaigns end-to-end using Braze.
• Collaborate with Product, Analytics, and other teams for alignment.
• Support wider marketing initiatives across SEO, paid media, and content.

Skills

CRM

Digital Marketing

Project Management

Communication

Data Analysis

English

Tools

Braze

Job description

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Description

Ready to make your mark at a global tech brand with a startup mindset?

At Viber, we connect people around the world - and with Viber Pay, we're going even further. Our in-app payment feature lets users send and receive money instantly, with zero fees. It's growing fast, and we're looking for a well-rounded Marketing Manager to join our team and help us scale user growth and engagement.

The foundation of this role is CRM - planning and delivering campaigns that drive impact across the user lifecycle - but there's plenty of scope to own other projects and initiatives across the marketing mix.

You'll thrive here if you're a proactive generalist with a hands-on approach, strong attention to detail, and a passion for testing and optimization. You'll work closely with the Marketing Lead, Marketing Specialist and cross-functional teams to bring ideas to life and keep projects moving.

Responsibilities

• Own CRM and lifecycle marketing campaigns end-to-end using Braze - from planning and building to testing and reporting
• Take full ownership of projects - whether that's launching new journeys, improving onboarding, or exploring new growth opportunities
• Bring a test-and-learn mindset to everything you do, using data to experiment and improve performance
• Collaborate closely with Product, Analytics and other teams to align marketing activity with business goals
• Run performance reviews and share actionable insights with the wider team
• Support wider marketing initiatives across SEO, paid media, and content as needed - this is a great role for someone who enjoys variety and wants to grow their skill set

Requirements

• 3+ years' experience in CRM, growth or digital marketing (agency or in-house)
• A strong foundation in CRM and lifecycle marketing, with experience delivering multi-channel campaigns
• Confident using data to guide decisions and measure performance
• Hands-on experience with Braze or similar marketing automation tools
• A generalist mindset with an interest (or experience) in other areas like performance marketing, SEO, or content
• Excellent communication and project management skills - you're organized, clear, and good at getting things done
• Fluent English is essential. Greek or another CEE language is a strong advantage.
• You enjoy working at pace and are comfortable juggling multiple projects in a startup-style environment
• Experience with or a genuine interest in fintech, payments or mobile apps is a bonus