Marketing Manager

Rakuten Viber; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

Join a global tech brand with a startup mindset as a Marketing Manager. You'll lead CRM and lifecycle marketing initiatives to enhance user growth and engagement while collaborating with cross-functional teams on various projects. If you have a proactive approach and thrive in a fast-paced environment, this role is for you.

Qualifications

• 3+ years’ experience in CRM or digital marketing.
• Experience delivering multi-channel campaigns.
• Fluency in English, knowledge of CEE languages is a plus.

Responsibilities

• Own CRM and lifecycle marketing campaigns end-to-end.
• Collaborate closely with Product and Analytics teams.
• Run performance reviews and share insights with the team.

Skills

Data analysis

Project management

Communication

CRM

Digital marketing

Tools

Braze

Job description

Ready to make your mark at a global tech brand with a startup mindset?

At Viber, we connect people around the world - and with Viber Pay, we’re going even further. Our in-app payment feature lets users send and receive money instantly, with zero fees. It’s growing fast, and we’re looking for a well-rounded Marketing Manager to join our team and help us scale user growth and engagement.

The foundation of this role is CRM - planning and delivering campaigns that drive impact across the user lifecycle - but there’s plenty of scope to own other projects and initiatives across the marketing mix.

You’ll thrive here if you’re a proactive generalist with a hands-on approach, strong attention to detail, and a passion for testing and optimization. You’ll work closely with the Marketing Lead, Marketing Specialist and cross-functional teams to bring ideas to life and keep projects moving.

Responsibilities:

• Own CRM and lifecycle marketing campaigns end-to-end using Braze — from planning and building to testing and reporting
• Take full ownership of projects — whether that’s launching new journeys, improving onboarding, or exploring new growth opportunities
• Bring a test-and-learn mindset to everything you do, using data to experiment and improve performance
• Collaborate closely with Product, Analytics and other teams to align marketing activity with business goals
• Run performance reviews and share actionable insights with the wider team
• Support wider marketing initiatives across SEO, paid media, and content as needed — this is a great role for someone who enjoys variety and wants to grow their skill set
  
  

Requirements:

• 3+ years’ experience in CRM, growth or digital marketing (agency or in-house)
• A strong foundation in CRM and lifecycle marketing, with experience delivering multi-channel campaigns
• Confident using data to guide decisions and measure performance
• Hands-on experience with Braze or similar marketing automation tools
• A generalist mindset with an interest (or experience) in other areas like performance marketing, SEO, or content
• Excellent communication and project management skills — you’re organized, clear, and good at getting things done
• Fluent English is essential. Greek or another CEE language is a strong advantage.
• You enjoy working at pace and are comfortable juggling multiple projects in a startup-style environment
• Experience with or a genuine interest in fintech, payments or mobile apps is a bonus