Marketing Manager

FutureBrand; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading brand strategy and design company seeks a Marketing Manager to join its Growth team in London. You will lead the marketing strategy, oversee content creation, and execute effective campaigns targeting the UK and US markets. The ideal candidate will have extensive experience in B2B marketing, excellent communication skills, and proficiency in relevant tools like Hubspot and Adobe Creative Suite.

Benefits

Group life assurance

Private medical insurance

Mental health support

Enhanced maternity/paternity leave

Pension plan

Flexible holidays

Travel insurance

Cycle to work scheme

Gym discounts

Office amenities

Qualifications

• Extensive relevant experience in a similar role.
• Proven success in managing corporate marketing.
• Ability to work independently and coordinate globally.

Responsibilities

• Manage the agency's marketing strategy and activations.
• Create compelling content ensuring consistency across channels.
• Monitor and report on campaign effectiveness.

Skills

Communication

Creativity

B2B Marketing

Content Creation

Collaboration

Tools

Hubspot

Adobe Creative Suite

Job description

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Marketing Manager

Location: London (Hybrid)

Futurebrand

We’re FutureBrand, the global brand-led strategy and design company within the multi-award-winning global advertising agency network McCann Worldgroup. With 25 years of experience, our work has transformed the brand landscape, and we continue to innovate for the future. Based in vibrant cities worldwide, we connect with major brands and top talent. Our diverse community believes that a brand is how a company's people, products, and services behave in the world. We focus on measuring and maximizing brand behavior by aligning corporate purpose with lived experiences, aiming to transform the future of businesses by shaping how brands behave today. Our core values are Progressive, Adaptable, Collaborative, and Empowering, emphasizing diversity and inclusion.

About the Marketing Manager role:

We seek an experienced Marketing Manager to join our Growth team. You will lead the company's marketing strategy, oversee content creation, and execute effective marketing campaigns.

Key Responsibilities:

• Manage the agency's marketing strategy and activations, including outbound efforts, leading the team to deliver campaigns focused on the UK and US markets.
• Create compelling content, ensuring the tone of voice (TOV) is consistent across all channels.
• Support planning and execution of high-engagement thought leadership content, collaborating with writers, designers, and PR agencies.
• Develop and manage the content calendar, liaising with regional marketing leaders and aligning with global initiatives.
• Maintain and update the company website content.
• Assist Business Development teams with account-based marketing (ABM).
• Monitor, analyze, and report on campaign effectiveness, implementing improvements based on insights.
• Coordinate with external PR teams and regional agencies to manage media relations.

Minimum requirements:

• Extensive relevant experience in a similar role.
• Proven success in marketing management, especially in B2B marketing.
• Experience managing corporate social media profiles, content creation, and best practices.
• Experience working with external PR teams or agencies.
• Excellent communication and interpersonal skills.
• Ability to collaborate with industry partners and vendors.
• Ability to work independently and coordinate across global offices.
• Creative mindset with innovative approaches.
• Proficiency in Hubspot and Adobe Creative Suite.

Nice to have:

• Experience using AI tools to enhance marketing efficiency.
• Previous business development experience.

The Benefits we offer:

• Group life assurance, income protection, private medical insurance, and mental health support.
• Enhanced maternity/paternity leave, pension, flexible holidays, and life cover.
• Additional benefits include travel insurance, cycle to work, health cash plan, gym discounts, and office amenities.

Diversity & Inclusion:

We believe diverse ideas lead to better outcomes. We are committed to equality and inclusion, providing equal opportunity employment and guaranteeing interviews for disabled candidates who meet minimum criteria. FutureBrand is a disability-confident employer.