Marketing Manager

Marketing Manager

Area: Marketing

Location: London, GB

Salary from £40K up to £48K plus 10% Bonus

MARKETING MANAGER – UK

Driving Iconic Brand Visibility Across Meliá White House (London), INNSiDE Manchester, Liverpool & Newcastle

Mission: As Marketing Manager, you’ll lead the charge in bringing our global brand strategy to life at a local level—blending creativity with commercial acumen to craft unforgettable campaigns, elevate our guest experience, and drive results across four of the UK’s most vibrant urban hotels.

Responsibilities will include, but are not limited to:

Strategic Vision & Brand Synergy

• Acted as the brand guardian for four flagship UK hotels, ensuring full alignment with Meliá’s global marketing strategy.
• Defined, developed, and executed tailored marketing plans that delivered both commercial results and brand consistency.
• Served as the key connector between strategic vision and operational reality, collaborating closely with GMs, Sales Directors, and regional stakeholders.
• Led omnichannel marketing execution across digital, print, social, and influencer platforms.
• Created compelling, lifestyle-driven content—from full-scale campaigns to video, photography, and branded storytelling.
• Delivered B2B and B2C success in collaboration with Meliá PRO, MICE, and Business Travel segments.

PR, Social, and Influencer Engagement

• Directed PR agency management, media relations, and press visit strategies, aligning local narratives with global brand momentum.
• Oversaw social media strategy and agency partnerships, including RFP processes, content calendar approvals, and influencer vetting.
• Built meaningful media and influencer relationships that enhanced brand visibility and drove engagement.

Photo & Video Production

• Managed end-to-end hotel shoots—from creative concept to styling and on-site direction—delivering high-impact content for multi-platform use.
• Coordinated all production elements, including props, creative briefs, and execution to ensure brand consistency across campaigns and melia.com.
• Maintained content excellence across all key platforms, including Cosmos, brand websites, and internal marketing assets.
• Collaborated with E-Commerce and brand teams to ensure every visual and written asset met tone, image, and performance standards.

F&B and New Openings Marketing

• Created brand identities and launch strategies for new hotel and F&B outlets.
• Led end-to-end marketing execution—PR, social, design, and partnerships—for new restaurant concepts and venue openings.
• Designed standout guest experiences and marketing moments to convert casual guests into loyal brand advocates.

What We’re Looking For:

• Proven experience with Marketing, Social Media or PR, with a minimum of 2 years
• Hospitality background
• Exceptional communication skills, proactive and very organized
• High level of English and eligibility to work in the UK.

Because belonging to the great Meliá family is being VIP

• Holidays: 29 days’ holiday including 8 public holidays
• Contributory pension scheme
• Refer a friend bonus: £500 (subject to successfully completed 6 months’ probation)
• Discounted dental and health cover with HSF
• Great discounts with Melia Hotels Worldwide: (Friends & families discounts)
• Personal Development: programs designed to support your career right from the start, with unlimited access to online learning platform
• Awards and Recognition Programs: Join a culture of recognition and reward, with loyalty bonuses and referral incentives
• Career growth: fantastic opportunity to progress and access to a network of over 350 hotels across the world (subject to local right to work rules)
• High street discounts: with Perks at Work
• Meals on duty, Payday Parties and Laundry

At Meliá we are all VIP

Our warmth, proximity and passion for what we do make working at Meliá an unforgettable experience, full of emotional moments and always with the feeling that you belong to a big family.