Marketing Manager

Canary Wharf Group; London; On-site; GBP 50,000 - 60,000; Full time

Job summary

Join a renowned name in real estate as a Marketing Manager and lead innovative strategies to enhance the Vertus brand. Your expertise will drive marketing campaigns and ensure alignment with core business goals, all within the vibrant setting of London's Canary Wharf. Take ownership of marketing functions and work closely with a dynamic team, all while enjoying a fulfilling employee experience with various benefits.

Benefits

Generous pension and insurance plans

Health benefits and subsidised gym membership

Flexible working arrangements

Learning and development opportunities

Qualifications

• Proven track record in marketing with successful project management experience.
• Strong analytical skills and ability to create effective content strategies.
• Experience managing multiple external agencies.

Responsibilities

• Lead the development of a comprehensive 360 marketing strategy.
• Manage media agencies for effective targeting and budget efficiency.
• Coordinate marketing events and campaigns for the Vertus brand.

Skills

Project Management

Communication Skills

Strategic Analysis

Education

Degree in Marketing or Communications

Tools

CRM Systems

Job description

Department: Marketing

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Company: Vertus Residential Management Limited

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Reporting to: Director - Communications

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JOB SUMMARY

Vertus is home to over 2000 residents who choose a life of ease, closeness and moments they’ll never forget, renting apartments in London’s global neighbourhood, Canary Wharf.

Salary: Up to £60,000

Closing Date: Friday 20 June 2025

Those who settle at 10 George Street, 8 Water Street and Newfoundland enjoy care-free days with sun-soaked terraces, rooftop gardens, communal lounges and a packed programme of social events – among a team dedicated to their experience. In 2026 and early 2027, 40 and 50-60 Charter Street will introduce over 900 new homes to Vertus.

Canary Wharf’s neighbourhood connects Vertus buildings. It’s alive with shops, bars, restaurants, sports venues, green spaces, a GP and primary school, complemented by the calming waters of the historic docks. From 2025, guests can choose to stay in Vertus Edit aparthotels for a shorter, flexible and unforgettable visit to London.

Vertus prides itself on being “the one you spend time, share moments and feel great with”. The brand strives for perfection in everything it does, so residents and guests feel they truly belong.

Each apartment is made by CWG and managed by Team Vertus, the landlord based in the neighbourhood.

MAIN RESPONSIBILITIES

At Vertus, we attribute much of our success to the strength of our Marketing efforts . To continue to build on the momentum created, we’re searching for a experienced Marketing Manager to work closely with the Director – Communications and wider Vertus team. From day one, this individual will lead the Marketing function of Vertus through the creation, development and implementation of a dynamic and intelligent 360 marketing strategy and activations that continue to build the Vertus brand, drive awareness and leads and support the continued stabilisation of the Vertus portfolio and future Vertus product launches. The successful candidate will have a high attention to detail including precise and effective communication skills and a proven ability to manage multiple, competing priorities simultaneously In a fast-paced and constantly evolving environment.

MAIN RESPONSIBILITIES:

• Deliver and lead a commercially intelligent 360 marketing strategy and activations to support and drive the Vertus brand across all relevant channels
• Identify and lead opportunities for brand evolution and growth of the Vertus brand inclusive of future building launches and diversification where relevant
• Lead campaign, creative agency and in-house design teams to ensure the continued positioning of Vertus as best-in-class build-to-rent (BTR) operator and support the achievement of the objectives defined in the annual Vertus Business Plan
• Identify the appropriate media mix for brand and tactical campaigns (where relevant) ensuring the process and learning can scale for all future campaigns
• Manage associated media agencies in the strategic direction, execution, and post buy / campaign analysis to ensure continued effective targeting and budget efficiency
• Lead and maintain ongoing processes and reporting of all marketing and media activity on a regular basis through the analysis of key metrics and the creation of comprehensive reports to help inform future brand strategy through learning. Reporting to include but not limited to key KPIs, media buy performance, digital and social analytics, SEO and Vertus resident demographics. using all relevant insight gained to evolve and strengthen the Vertus brand
• Drive consistent and innovative best practices across all stages of Vertus campaigns (planning, execution, buy management and analytics) to ensure Vertus continues to be positioned and viewed as a best-in-class
• Ensure excellent communication across multiple stakeholders internally and externally and all Vertus owned channels, through regular updates and status reports
• Amplify all relevant marketing campaigns and activations through close collaboration with relevant departments, including but not limited to the Vertus Leasing & Operations teams, Communications, Office Leasing, Retail and Arts+Events
• Work in close collaboration with the Communications team to ensure all Vertus social content, inclusive of blog content is on brand and reflective of the Vertus tone of voice (TOV)
• Lead and coordinate all marketing events, including logistics, registrations, content and coordinating with vendors where relevant in close collaboration with the Vertus Events & Operations teams
• Create, proofread, and edit copy for all Vertus marketing channels, ensuring consistent, on-brand tone of voice
• Collaborate with relevant business divisions to improve use and functionality of the CRM platform and develop email marketing campaigns and programmes that are measurable, evaluating effectiveness and the application of all learnings to future campaigns while building databases and data segmentation
• For all initiatives, ensure resources are in place, budgets are optimised and projects are managed efficiently and on time
• Ownership and management of the Vertus marketing budget
• Lead the digital marketing strategy and agencies to ensure excellent execution of the Vertus brand across web and social
• Other duties as may be reasonably requested from time to time by the Managing Director – Vertus, Director – Leasing & Operations Vertus and Director - Communications
  
  

PERSON SPECIFICATION

• Degree in business administration, marketing, communications, or a related field
• Experience in marketing in similar position with proven track record of success in project management
• Depth of relevant marketing and communications experience gained in-house or in agency, preferably with exposure to premium / quality brands
• Strong marketing credentials including strategic analysis, brand positioning, campaign management and communications
• Experience of developing brand building strategies; protecting and enhancing brand equity and increasing competitive advantage.
• Commercially accountable with experience in managing budgets and adept at calculating return of investment and creating a robust business case to support activity.
• Proven ability to think strategically and execute plans methodically autonomously
• Must have strong organisational and project management skills, as well as attention to detail
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
• Proven ability to develop content strategies and analyse insight data from appropriate sources to make the right decision.
• Passion for conceiving, designing, and building ideas
• Must be a self-starter and able to independently move projects forward, prioritise tasks, and meet deadlines
• A team player with a flexible approach and creative flair.
• Must have strong analytical skills to analyse key metrics and create reports
• Good knowledge of digital marketing and social media channels.
• Good knowledge of running websites, ideally with working knowledge of Wordpress
• Good knowledge and experience of Microsoft based computer packages
• Honest and trustworthy individual with an exemplary track record
• Experience of managing multiple external agencies
• Have experience using marketing automation via CRM systems
  
  

HEALTH SAFETY AND WELFARE RESPONSIBILITIES

All staff are required to fulfil their legal duty to take reasonable care for the health and safety of themselves and others who may be affected by their acts and omissions, and to follow all guidance and instructions given in this respect. Further details regarding Health & Safety responsibilities are set out in the Health & Safety Policy in the Administrative Rules and Procedures, and the Health, Safety & Welfare Manual.

ENVIRONMENTAL, SOCIAL & GOVERNANCE (ESG) RESPONSIBILITIES

Recognising the centrality of ESG principles within our organisation, we have developed a comprehensive ESG Strategy. It is imperative that all staff members understand and adopt this strategy into their respective roles. This includes adhering to environmental regulations, minimising waste, supporting nature within our urban environment, and facilitating positive change for those in need within our community and utilising our volunteering.

QUALITY MANAGEMENT RESPONSIBILITIES

In line with the latest ISO 9001 requirements and our dedication to quality management, all staff are mandated to comply with system requirements as detailed within the Company Quality Manual & Policies. Additionally, it's vital to ensure the effective implementation of all Procedures, Plans, and Forms within our Electronic Document Management Systems (EDMS) to meet the ISO 9001: Quality Management Standard.

COMPANY VALUES

Commit to Excellence

• Act with integrity and deliver high performance
• Put our customers at the heart of what we do
• Resolve issues by providing high quality solutions
  
  

Foster Collaboration

• Find opportunities to collaborate with others across the business to achieve shared goals
• Encourage inclusive networks and treat others with respect and fairness
• Use knowledge to work effectively with suppliers / contractors to meet shared goals
  
  

Encourage Engagement

• Confident in making decisions appropriate to the role
• Learn from mistakes and listen to constructive feedback to improve performance
• Prioritise safety and actively support community, wellbeing and sustainability programmes
  
  

Take Ownership

• Take pride in delivering high quality service which exceeds expectations
• Committed to opportunities for self-development
• Take responsibility for my own performance and look for ways to improve
  
  

Embrace Innovation

• Embrace change and innovation
• Proactively suggest ways to improve our business and encourage others to share ideas
• See new challenges as opportunities to deliver effective change
  
  

WHAT WE OFFER

Diversity and Inclusion

We recognise the importance of embracing diverse experience, skills and perspectives at all levels and operating in an inclusive working environment, in order for everyone to reach their full potential. We also recognise that it makes business sense, since being an inclusive employer leads to better business performance and higher levels of employee engagement and satisfaction. We welcome applicants with diverse backgrounds, perspectives and skills and are committed to fostering a culture whereby everyone can reach their full potential.

Flexible Working

As an inclusive employer, we recognise the positive impact flexible working can have on an individual, their wellbeing, engagement and productivity. Therefore, we are open to consider flexible working arrangements, both temporary or permanent.

Learning and Development

At Canary Wharf Group, our employees receive a wide range of support to help improve their skills and achieve their career goals. We offer development opportunities through classroom and e-learning training, mentoring, cross department experience and on the job learning. We heavily invest in our staff attaining accreditations to develop existing and new skills, support chartered status, sponsorships and provide further educational opportunities which are job and business related. We never stand still and continually invest in developing skills and knowledge to ensure individual and company growth.

Other Benefits

We are committed to building a safe, happy and healthy community for our employees and we offer a comprehensive range of benefits, all designed with our employees and their wellbeing in mind. From generous pension and insurance plans, to health benefits, subsidised gym membership, store discounts and family leave, our benefits package allows our employees to choose the benefits that suit them and their individual needs.

If you are interested in joining our highly professional and skilled team for our next exciting phase of development, please complete the form on this page to apply online.

Early applications are encouraged as we reserve the right to appoint at any point.